# Ads Lighthouse

> Ads Lighthouse is a managed service that monitors Google and Bing brand search ads by keyword, location and device, and saves each observed ad with its search context for SEM specialists, marketing teams and agencies.

- An observation records the ads shown for one search, location, device and time. It is not proof of a purchased keyword, advertiser spend, real impressions or an infringement.
- Customers do not connect a data provider: Ads Lighthouse runs the checks. Google Ads and Search Console connections are optional and open separate reports on demand.
- Prices and plan limits are published on the pricing page; features not yet available are labeled on the features page.

## Product

- [Home](https://adslighthouse.com/): Managed monitoring of Google and Bing brand search ads by keyword, location and device.
- [Product](https://adslighthouse.com/product): How monitoring, review and follow-up work, and what an observation can show.
- [Features](https://adslighthouse.com/features): Every capability, labeled available, limited or not available yet.
- [Pricing](https://adslighthouse.com/pricing): Monthly plans, allowances and the free trial.
- [Contact](https://adslighthouse.com/contact): Email support for billing, privacy and Enterprise enquiries.
- [Security and data](https://adslighthouse.com/security): Account isolation, encrypted credentials, sessions and form protection, encrypted backups, data retention and responsible disclosure at Ads Lighthouse.

## Platforms

- [Platforms](https://adslighthouse.com/platforms)
- [Google Ads monitoring](https://adslighthouse.com/platforms/google-ads)
- [Bing Ads monitoring](https://adslighthouse.com/platforms/bing-ads)
- [Google Shopping monitoring](https://adslighthouse.com/platforms/google-shopping)

## Use cases

- [Use cases](https://adslighthouse.com/use-cases)
- [Brand protection](https://adslighthouse.com/use-cases/brand-protection): Monitor who advertises on your brand searches on Google and Bing, keep each ad with its search, place, device and time, and review brand mentions from domains you do not own.
- [Affiliate compliance](https://adslighthouse.com/use-cases/affiliate-compliance): Find your affiliate IDs in the destination URLs of ads on your brand searches, track non-compliant affiliate cases and export the evidence, without connecting an affiliate network.
- [PPC and SEM teams](https://adslighthouse.com/use-cases/ppc-teams): See which advertisers compete on your brand and core keywords on Google and Bing, how often they appear by market and device, and read their ads before you change bids.
- [Agencies](https://adslighthouse.com/use-cases/agencies): Monitor several client brands from one account, with a project per brand, shared team access, personal time zones and CSV or Excel exports for client reporting.

## Comparisons

- [Compare](https://adslighthouse.com/compare)
- [Ads Lighthouse vs Adthena](https://adslighthouse.com/compare/adthena): Large search advertisers that want competitive intelligence and automated brand-spend actions.
- [Ads Lighthouse vs BrandVerity](https://adslighthouse.com/compare/brandverity): Affiliate managers and digital marketers, with credit card, pharma, retail and travel named as industries.
- [Ads Lighthouse vs Bluepear](https://adslighthouse.com/compare/bluepear): Affiliate marketing managers and paid search teams, with ecommerce, travel, pharma and health and beauty named as sectors.
- [Ads Lighthouse vs The Search Monitor](https://adslighthouse.com/compare/the-search-monitor): Brands and agencies that want broad engine coverage and enforcement services.
- [Ads Lighthouse vs AdPolice](https://adslighthouse.com/compare/adpolice): Brands that want very frequent scans and documented cases.
- [Ads Lighthouse vs Marcode](https://adslighthouse.com/compare/marcode): Brands whose main concern is affiliates hijacking brand-search ads.

## Integrations

- [Integrations](https://adslighthouse.com/integrations): How Ads Lighthouse connects to Slack, webhooks, email, Google Ads, Search Console, CSV and Excel, and the API, with setup steps and honest limits.
- [Slack](https://adslighthouse.com/integrations/slack): Post alerts to a Slack channel through an incoming webhook.
- [Webhooks](https://adslighthouse.com/integrations/webhooks): Receive each alert as a JSON POST request on your own HTTPS endpoint.
- [Email alerts](https://adslighthouse.com/integrations/email-alerts): Email a person or shared inbox when monitoring finds something to review.
- [Google Ads](https://adslighthouse.com/integrations/google-ads): Open reports from your own Google Ads account on demand, next to what you observe.
- [Search Console](https://adslighthouse.com/integrations/search-console): Look up your own organic search performance with a read-only connection.
- [CSV and Excel export](https://adslighthouse.com/integrations/csv-excel-export): Export any data table to CSV or Excel with your filters applied.
- [API and MCP](https://adslighthouse.com/integrations/api-and-mcp): Read your projects and observations from scripts and AI assistants.

## Glossary

- [Paid search monitoring glossary](https://adslighthouse.com/glossary): Plain definitions of the terms used in brand search monitoring, affiliate compliance and paid search reporting, with official sources and what each one means in practice.
- [Brand bidding](https://adslighthouse.com/glossary/brand-bidding): Brand bidding is advertising on searches that include a brand name, whether by the brand itself or by another advertiser.
- [Trademark bidding](https://adslighthouse.com/glossary/trademark-bidding): Trademark bidding is using a trademarked term as a keyword, or in ad text, to show ads on searches for that mark.
- [Conquesting](https://adslighthouse.com/glossary/conquesting): Conquesting is a competitor advertising on searches for another company's brand or products to win some of that demand.
- [Ad hijacking](https://adslighthouse.com/glossary/ad-hijacking): Ad hijacking describes an ad that imitates a brand's own ad, often with the brand's name and a similar display URL, while sending clicks elsewhere.
- [Brand SERP](https://adslighthouse.com/glossary/brand-serp): A brand SERP is the search engine results page shown for a query that contains a brand name.
- [Brand mention in ad copy](https://adslighthouse.com/glossary/brand-mention-in-ad-copy): A brand mention in ad copy is an ad whose headline or description contains a brand's name.
- [Lookalike domain](https://adslighthouse.com/glossary/lookalike-domain): A lookalike domain is a domain name that resembles a brand's own domain or name closely enough to be confused with it.
- [Authorized reseller](https://adslighthouse.com/glossary/authorized-reseller): An authorized reseller is a retailer or partner that a brand has allowed to sell its products, and sometimes to advertise on its brand name.
- [Own domains](https://adslighthouse.com/glossary/own-domains): Own domains are the websites that belong to the brand being monitored, such as its main site, regional stores and campaign sites.
- [New advertiser](https://adslighthouse.com/glossary/new-advertiser): A new advertiser, in brand monitoring, is a domain seen showing an ad on your monitored searches for the first time.
- [Affiliate brand bidding](https://adslighthouse.com/glossary/affiliate-brand-bidding): Affiliate brand bidding is an affiliate buying ads on a merchant's brand searches to earn commission on the resulting sales.
- [Direct linking](https://adslighthouse.com/glossary/direct-linking): Direct linking is an affiliate sending ad clicks straight to the merchant's site through a tracking link, without a page of its own in between.
- [Affiliate ID](https://adslighthouse.com/glossary/affiliate-id): An affiliate ID is the code in a tracking link that tells a merchant or network which partner referred a visit.
- [Coupon site](https://adslighthouse.com/glossary/coupon-site): A coupon site is a publisher that lists discount codes and deals, often earning affiliate commission on the resulting sales.
- [Observed visibility](https://adslighthouse.com/glossary/observed-visibility): Observed visibility is the share of monitored searches in which a domain showed an ad.
- [Impression share](https://adslighthouse.com/glossary/impression-share): Impression share is the impressions an advertiser received divided by the estimated impressions it was eligible to receive.
- [Auction insights](https://adslighthouse.com/glossary/auction-insights): Auction insights is a report in an advertiser's own account that compares its performance with other advertisers in the same auctions.
- [Ad Rank](https://adslighthouse.com/glossary/ad-rank): Ad Rank is the set of values Google uses to decide whether an ad can show and where it appears relative to other ads.
- [Quality Score](https://adslighthouse.com/glossary/quality-score): Quality Score is a 1 to 10 diagnostic in Google Ads that estimates how an advertiser's ads and landing pages compare with others for a keyword.
- [Top of page rate](https://adslighthouse.com/glossary/top-of-page-rate): Top of page rate is the share of an advertiser's impressions shown among the top ads, above the organic results; absolute top is the very first ad.
- [Search term vs keyword](https://adslighthouse.com/glossary/search-term-vs-keyword): A search term is what a person typed; a keyword is what an advertiser chose to bid on, and the two are often different.
- [Keyword match types](https://adslighthouse.com/glossary/match-types): Keyword match types control how closely a search must relate to a keyword for an ad to be eligible: broad, phrase or exact.
- [Responsive search ads](https://adslighthouse.com/glossary/responsive-search-ads): Responsive search ads combine several headlines and descriptions supplied by the advertiser, and the platform assembles a version for each search.
- [Ad assets](https://adslighthouse.com/glossary/ad-assets): Ad assets, formerly called ad extensions, add extra content to a search ad such as sitelinks, callouts, calls or locations.
- [Ad strength](https://adslighthouse.com/glossary/ad-strength): Ad strength is a Google Ads rating, from Incomplete to Excellent, of how well a responsive search ad's assets fit the keywords it targets.
- [Keyword insertion](https://adslighthouse.com/glossary/keyword-insertion): Keyword insertion is an ad text feature that replaces a code such as {KeyWord:Boots} with the advertiser's keyword that triggered the ad.
- [Shopping ads](https://adslighthouse.com/glossary/shopping-ads): Shopping ads, also called product listing ads, show a product image, title, price and store name, built from a merchant's product data.
- [Merchant Center](https://adslighthouse.com/glossary/merchant-center): Google Merchant Center is the tool merchants use to upload and manage the product data that Shopping ads and free product listings are built from.
- [Dynamic Search Ads](https://adslighthouse.com/glossary/dynamic-search-ads): Dynamic Search Ads are Google search ads whose headline and landing page are generated from the content of the advertiser's website instead of keywords.
- [Performance Max](https://adslighthouse.com/glossary/performance-max): Performance Max is a Google Ads campaign type that serves ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from a single goal-based campaign.
- [Negative keywords](https://adslighthouse.com/glossary/negative-keywords): Negative keywords are words or phrases an advertiser adds to stop its ads from showing on searches that contain them.
- [Brand exclusions](https://adslighthouse.com/glossary/brand-exclusions): Brand exclusions are a Google Ads setting that stops Performance Max and Search campaigns from serving on searches associated with the brands in a list.
- [AI Max for Search](https://adslighthouse.com/glossary/ai-max-for-search): AI Max for Search is a set of Google Ads features that extends a Search campaign's matching, ad text and landing pages beyond its keywords and written assets.
- [Search partners](https://adslighthouse.com/glossary/search-partners): Search partners are websites outside the main search engine where the same search ads can appear, such as partner search results and YouTube search results.
- [Display URL and final URL](https://adslighthouse.com/glossary/display-url-and-final-url): The display URL is the web address shown in an ad; the final URL is the page the ad sends people to after any tracking.
- [Redirect chain](https://adslighthouse.com/glossary/redirect-chain): A redirect chain is the sequence of addresses a click passes through, such as tracking or network links, before reaching the final page.
- [Cloaking](https://adslighthouse.com/glossary/cloaking): Cloaking is showing different content to a platform's review systems than to people, to hide something that breaks advertising rules.
- [UTM parameters](https://adslighthouse.com/glossary/utm-parameters): UTM parameters are tags added to a URL, such as utm_source or utm_campaign, that analytics tools read to attribute a visit.
- [Click identifier](https://adslighthouse.com/glossary/click-identifier): A click identifier is a parameter such as gclid that an ad platform adds to a landing page URL to connect a visit with the ad click.
- [Landing page capture](https://adslighthouse.com/glossary/landing-page-capture): A landing page capture is a record of what an ad's destination page contained when it was fetched.
- [Check](https://adslighthouse.com/glossary/check): In Ads Lighthouse, a check is one search for one keyword, in one location, on one device, on one search source.
- [Location targeting](https://adslighthouse.com/glossary/location-targeting): Location targeting lets advertisers show ads to people in, or interested in, chosen countries, regions or cities.
- [Ads Transparency Center](https://adslighthouse.com/glossary/ads-transparency-center): The Ads Transparency Center is Google's public, searchable library of ads from verified advertisers.
- [Search Console](https://adslighthouse.com/glossary/search-console): Google Search Console is a free Google service that reports how a site appears in Google Search, including the queries that show it.

## Get started

- [Create a free account](https://adslighthouse.com/signup): Create a free account with email or Google.

## Help center

- [Help center](https://adslighthouse.com/help)
- [Getting started](https://adslighthouse.com/help/getting-started): Create your account, set up your first project and choose the searches, markets and schedule to monitor.
- [Create your Ads Lighthouse account](https://adslighthouse.com/help/getting-started/create-your-account): Sign up with your email address or Google, start your free trial and open the workspace for the first time.
- [Create your first project](https://adslighthouse.com/help/getting-started/create-your-first-project): A project monitors one brand. Add the brand, its own domain, the market, locations, devices and schedule, then your first keywords.
- [Choose keywords to monitor](https://adslighthouse.com/help/getting-started/choose-keywords): Pick the brand searches that matter, avoid wasting checks and understand how keyword limits are counted.
- [Choose locations and devices](https://adslighthouse.com/help/getting-started/locations-and-devices): Monitor a whole country or specific cities, on desktop and mobile, and understand how each choice multiplies your checks.
- [Set a monitoring schedule](https://adslighthouse.com/help/getting-started/monitoring-schedules): Choose how often your keywords are checked automatically, from once a day to every 2 hours, or run checks only manually.
- [Run a check on demand](https://adslighthouse.com/help/getting-started/run-a-check): Collect fresh results for one keyword or for the whole project without waiting for the next scheduled run.
- [Monitoring and reports](https://adslighthouse.com/help/monitoring-and-reports): Read paid results, keywords and advertisers, filter by date and market, and export tables.
- [Read the project overview](https://adslighthouse.com/help/monitoring-and-reports/project-overview): The Overview page summarizes checks, paid ads observed and the top advertiser domains for the selected project and period.
- [Understand the Paid results report](https://adslighthouse.com/help/monitoring-and-reports/paid-results): Paid results lists every advertiser domain observed on your monitored keywords, with ads analyzed, keywords, visibility and segments.
- [Review results by keyword](https://adslighthouse.com/help/monitoring-and-reports/keywords-report): Keywords lists your monitored searches with their paid ad counts. Open a keyword to see its advertisers, ads and check history.
- [Classify advertisers](https://adslighthouse.com/help/monitoring-and-reports/advertisers): Record each advertiser's relationship to your brand, such as competitor, authorized retailer or affiliate, and review its ad history.
- [See when and where an advertiser appears](https://adslighthouse.com/help/monitoring-and-reports/advertiser-history): Advertiser history shows how often a domain appeared in your checks, when and where it appeared, when it came back, and how its ad copy changed.
- [Monitor Shopping ads](https://adslighthouse.com/help/monitoring-and-reports/shopping-ads): On Growth and higher plans, Shopping shows sponsored product listings observed on your monitored keywords.
- [Filter reports and choose a date range](https://adslighthouse.com/help/monitoring-and-reports/filters): Narrow any report by date range, search engine, device, operating system, country and location, and share the filtered view by link. Changing filters never uses checks.
- [Set your time zone](https://adslighthouse.com/help/monitoring-and-reports/time-zones): Dates, times and report days follow your personal time zone. Monthly allowances always reset in UTC.
- [Export tables to CSV or Excel](https://adslighthouse.com/help/monitoring-and-reports/export-tables): Every data table has an Export table menu in its upper-right corner. Exports contain the rows and columns you see.
- [Download a PDF report](https://adslighthouse.com/help/monitoring-and-reports/pdf-report): Generate a PDF of a project's observations for a date range and filters, ready to forward to marketing or legal colleagues.
- [Read ad destinations and UTM tags](https://adslighthouse.com/help/monitoring-and-reports/ad-details-and-utm): Open an ad to inspect its landing page, UTM values, click identifiers and original URL, and learn what they can and cannot tell you.
- [Affiliates and brand protection](https://adslighthouse.com/help/affiliates-and-brand-protection): Identify affiliate IDs in ad destinations, review cases and understand what an observation can show.
- [Identify affiliate IDs in ad destinations](https://adslighthouse.com/help/affiliates-and-brand-protection/affiliate-ids): Tell Ads Lighthouse which URL parameter your affiliate links use, name your partners, and see which IDs appear behind ads.
- [Review non-compliant affiliates](https://adslighthouse.com/help/affiliates-and-brand-protection/non-compliant-affiliates): Find affiliate IDs whose ads used your brand name on a domain you do not own, then track each case from New to Resolved.
- [Trace an ad's redirect chain](https://adslighthouse.com/help/affiliates-and-brand-protection/redirect-chains): Follow a saved ad destination hop by hop from our servers to see status codes, the final page and affiliate IDs present in the chain.
- [Enforce your policy with rules and cases](https://adslighthouse.com/help/affiliates-and-brand-protection/policy-rules-and-cases): Declare the rules your partners must follow, such as no bidding on your brand or no forbidden promo codes, and work each advertiser that breaks one as a case.
- [What an observation can and cannot show](https://adslighthouse.com/help/affiliates-and-brand-protection/evidence-limits): An observed ad records one search at one time and place. Learn how to use it as evidence without overstating it.
- [Spot brand mentions, coupon sites and lookalike domains](https://adslighthouse.com/help/affiliates-and-brand-protection/brand-segments): Paid results segments highlight ads that mention your brand, coupon and deals sites, and domains that resemble yours.
- [Alerts](https://adslighthouse.com/help/alerts): Set up alert rules, choose where they are delivered and review alert history.
- [Set up alert rules](https://adslighthouse.com/help/alerts/alert-rules): Get an email, Slack message or webhook when a new or returning advertiser, a brand mention in ad copy or your affiliate ID shows up in a check.
- [Review alert history](https://adslighthouse.com/help/alerts/alert-history): Alerts lists recorded alert events with their delivery status, and can be filtered by date, status, channel, type and project.
- [Teams and accounts](https://adslighthouse.com/help/teams-and-accounts): Invite teammates, understand roles and switch between the accounts you belong to.
- [Invite teammates](https://adslighthouse.com/help/teams-and-accounts/invite-teammates): Owners and admins can invite people by email. Invitees join your shared account and use its projects, history and plan.
- [Accept an invitation](https://adslighthouse.com/help/teams-and-accounts/accept-an-invitation): Open the link in your invitation email, then sign in with the invited address or create a login to join the account.
- [Team roles and permissions](https://adslighthouse.com/help/teams-and-accounts/team-roles): Accounts have one owner, plus admins and members. Learn what each role can do, and how to remove someone or leave.
- [Switch between accounts](https://adslighthouse.com/help/teams-and-accounts/switch-accounts): If you belong to more than one account, use the Account switcher at the top of the sidebar to change which one you are working in.
- [Billing and plans](https://adslighthouse.com/help/billing-and-plans): Plans, the free trial, monthly allowances, plan changes, invoices and cancellation.
- [Plans and limits](https://adslighthouse.com/help/billing-and-plans/plans-and-limits): Compare plans by projects, keywords, locations, monthly checks and schedule frequency. Prices are monthly in USD.
- [What counts as a check](https://adslighthouse.com/help/billing-and-plans/what-counts-as-a-check): One check is one keyword in one location, on one device, from one source. Learn how to estimate what your setup uses.
- [Scheduled and on-demand allowances](https://adslighthouse.com/help/billing-and-plans/scheduled-and-on-demand-checks): Plans include two monthly allowances: scheduled checks for automatic monitoring and on-demand checks for runs you start. Here is how they work.
- [How the free trial works](https://adslighthouse.com/help/billing-and-plans/free-trial): New subscriptions start with a 7-day free trial. Nothing is charged during the trial, and you can cancel before it ends.
- [Upgrade or downgrade your plan](https://adslighthouse.com/help/billing-and-plans/change-plan): The account owner switches plans in Plans & usage. The change applies right away and the difference is prorated on the next invoice.
- [Cancel or resume your subscription](https://adslighthouse.com/help/billing-and-plans/cancel-subscription): Cancel from Plans & usage at any time. Monitoring continues until the end of the period or trial, and you can resume before then.
- [Invoices, receipts and payment methods](https://adslighthouse.com/help/billing-and-plans/manage-billing): Manage payment and invoices opens the secure Stripe customer portal, where the account owner updates the card and downloads invoices.
- [Account and security](https://adslighthouse.com/help/account-and-security): Passwords, Google sign-in, email verification, your time zone and deleting your account.
- [Change or reset your password](https://adslighthouse.com/help/account-and-security/change-password): Change your password from Security settings, or request a reset link from the sign-in page if you forgot it.
- [Sign in with Google](https://adslighthouse.com/help/account-and-security/sign-in-with-google): Use Continue with Google on the sign-in page, or link Google to an existing password account from Security settings.
- [Verify or change your email address](https://adslighthouse.com/help/account-and-security/verify-email): Confirm your email address before you start a trial or a paid plan, and change it later from your Profile.
- [Delete your account](https://adslighthouse.com/help/account-and-security/delete-account): How to permanently delete your sign-in and, for account owners, the account's projects and history.
- [API and AI assistants](https://adslighthouse.com/help/api-and-assistants): Create API keys, read your data from your own tools and connect AI assistants with the MCP server.
- [Use the API](https://adslighthouse.com/help/api-and-assistants/use-the-api): Create an API key, read your projects, observations and reports from your own tools, and understand scopes, limits and errors.
- [Connect an AI assistant with MCP](https://adslighthouse.com/help/api-and-assistants/connect-an-ai-assistant): Connect Claude, ChatGPT, VS Code, Gemini CLI, Cursor or Claude Code to Ads Lighthouse with the hosted MCP server.
- [Privacy and data](https://adslighthouse.com/help/privacy-and-data): What Ads Lighthouse stores, how optional Google connections work and how to delete data.
- [What data Ads Lighthouse stores](https://adslighthouse.com/help/privacy-and-data/what-data-we-store): A plain-language summary of the account, project and monitoring information we keep, and your cookie choices.
- [Optional Google Ads and Search Console connections](https://adslighthouse.com/help/privacy-and-data/google-connections): Connecting Google Ads or Search Console is optional. Reports run on demand and their rows are not saved.
- [Delete a project and its data](https://adslighthouse.com/help/privacy-and-data/delete-project): Deleting a project permanently removes its brand, keywords, captured ads, advertiser labels, alert rules and alert history.
- [Manage the emails you receive](https://adslighthouse.com/help/privacy-and-data/email-preferences): Choose the newsletter and product emails in Settings, Email preferences. Security, billing, service and alert emails are always sent.

## Resources

- [Blog](https://adslighthouse.com/blog): Guides on brand bidding, affiliate compliance and paid search monitoring.
- [API](https://adslighthouse.com/api): Pull your saved ads, advertiser and affiliate reports, alerts and usage into your own tools, and make changes with the same rules as the app.
- [MCP server](https://adslighthouse.com/mcp): Ask Claude, ChatGPT, Cursor, VS Code, Gemini CLI or Claude Code about the ads on your brand searches, in plain language. Included in every plan.
- [Sitemap](https://adslighthouse.com/sitemap): Every public page, grouped by section.
- [Blog: Comparisons](https://adslighthouse.com/blog/category/comparisons)
- [Blog: Buying guides](https://adslighthouse.com/blog/category/buying-guides)
- [Blog: Workflows](https://adslighthouse.com/blog/category/workflows)
- [Changelog](https://adslighthouse.com/changelog): Dated product updates: new features, improvements and fixes released to Ads Lighthouse, newest first.
- [Templates](https://adslighthouse.com/templates): Download free CSV templates for a monitoring proof of concept, an ad observation brief for legal, a weekly brand search report and a vendor scorecard.
- [Proof of concept scorecard](https://adslighthouse.com/templates/proof-of-concept-scorecard): Agree the tasks that decide a purchase before the trial starts, then score each one as met, not met or unresolved with the evidence behind it.
- [Ad observation brief](https://adslighthouse.com/templates/ad-observation-brief): A one-page handoff that puts the decision request, the exact observation, the advertiser relationship and the known gaps in a fixed order for a legal reviewer.
- [Weekly brand search report](https://adslighthouse.com/templates/weekly-brand-search-report): A one-page weekly report that leads with decisions, states coverage before any count, and defines every number with its numerator, denominator and source.
- [Vendor scorecard](https://adslighthouse.com/templates/vendor-scorecard): Score monitoring vendors on what your team verified, with evidence states, weights agreed before the demos and must-haves kept outside the score.

## Legal

- [Legal & privacy](https://adslighthouse.com/legal)
- [Terms of service](https://adslighthouse.com/legal/terms): The terms for accessing Ads Lighthouse and using its advertising monitoring tools.
- [Privacy policy](https://adslighthouse.com/privacy): What information Ads Lighthouse uses, why it is needed, and how to exercise your privacy rights.
- [Cookies & browser storage](https://adslighthouse.com/legal/cookies): The storage used for sign-in, workspace preferences and optional tracking choices.
- [Data processing terms](https://adslighthouse.com/legal/data-processing): The processing scope and contractual safeguards for customer personal data.
- [Service providers & subprocessors](https://adslighthouse.com/legal/subprocessors): The services involved in hosting, protecting and operating Ads Lighthouse.

## Developer references

- [OpenAPI document](https://adslighthouse.com/api/v1/openapi.json): Machine-readable description of the REST API (Scale plans and above).
- [MCP server endpoint](https://adslighthouse.com/api/v1/mcp): Streamable HTTP endpoint for AI assistants, included in every plan; sign in with OAuth (API keys also work on Scale plans and above).

## Blog posts

- [How to choose brand keywords for search ad monitoring](https://adslighthouse.com/blog/en/choose-brand-monitoring-keywords)
- [A two-week proof of concept for brand search monitoring (with a 7-day version)](https://adslighthouse.com/blog/en/two-week-brand-monitoring-proof-of-concept)
- [AdPolice alternatives for paid search brand monitoring](https://adslighthouse.com/blog/en/adpolice-alternatives)
- [How to prepare an ad-observation brief for marketing and legal](https://adslighthouse.com/blog/en/ad-observation-brief-marketing-legal)
- [How to compare brand-monitoring pricing using the coverage you need](https://adslighthouse.com/blog/en/compare-brand-monitoring-pricing-coverage)
- [The Search Monitor alternatives for brand and affiliate teams](https://adslighthouse.com/blog/en/the-search-monitor-alternatives)
- [Desktop, mobile, and location coverage: how to compare brand monitoring tools](https://adslighthouse.com/blog/en/desktop-mobile-location-monitoring-coverage)
- [How to switch brand monitoring vendors without losing your history](https://adslighthouse.com/blog/en/switch-brand-search-monitoring-vendors-preserve-history)
- [BrandVerity alternatives: what to preserve when changing tools](https://adslighthouse.com/blog/en/brandverity-alternatives)
- [Own domains, subdomains, and retailer sites: a brand monitoring setup guide](https://adslighthouse.com/blog/en/owned-domains-brand-monitoring-setup)
- [12 questions to ask a brand search monitoring vendor before you buy](https://adslighthouse.com/blog/en/questions-to-ask-brand-monitoring-vendor)
- [Adthena vs Bluepear: a buyer's guide for brand search teams](https://adslighthouse.com/blog/en/adthena-vs-bluepear)
- [A competitor ad copy monitoring workflow your PPC team can use each week](https://adslighthouse.com/blog/en/competitor-ad-copy-monitoring-workflow)
- [How an in-house SEM team should choose brand search monitoring](https://adslighthouse.com/blog/en/choosing-brand-search-monitoring-in-house-sem-team)
- [Bluepear alternatives for affiliate and paid search monitoring](https://adslighthouse.com/blog/en/bluepear-alternatives-affiliate-paid-search-monitoring)
- [How to monitor authorized retailers and resellers in brand search](https://adslighthouse.com/blog/en/monitor-authorized-retailers-search-ads)
- [Brand monitoring tools for affiliate-program managers: what to evaluate](https://adslighthouse.com/blog/en/brand-monitoring-tools-affiliate-program-managers)
- [Adthena alternatives for brand search monitoring](https://adslighthouse.com/blog/en/adthena-alternatives-brand-search-monitoring)
- [Brand mentions or suspected ad hijacking? A review workflow for search ads](https://adslighthouse.com/blog/en/brand-mentions-and-suspected-ad-hijacking)
- [Paid-search monitoring tools for agencies: a shortlist and a buying checklist](https://adslighthouse.com/blog/en/paid-search-monitoring-tools-for-agencies)
- [6 brand bidding monitoring tools to evaluate](https://adslighthouse.com/blog/en/brand-bidding-monitoring-tools)