Terms of service
The terms for accessing Ads Lighthouse and using its advertising monitoring tools.
Last updated
The service and your agreement
Ads Lighthouse is business software for monitoring search advertisements and reviewing advertiser activity. These terms govern access to adslighthouse.com and the application. References to we, us and Ads Lighthouse mean the operator providing the service under your customer agreement.
You must be an adult with authority to act for the business whose account you use. A signed customer agreement or order takes precedence where it expressly changes these terms. Data processing terms apply when incorporated into that agreement. Mandatory rights that cannot lawfully be excluded remain unaffected.
Accounts, projects and access
An account can contain several projects. Each project monitors one brand and its selected keywords, markets and devices. Keep account details accurate, protect credentials, and grant access only to people authorised to work with the relevant information.
You are responsible for activity you authorise and for promptly reporting suspected unauthorised access. Only connect a Google account or property that you have permission to use. Permission to access information does not transfer ownership of it.
What an observation means
Monitoring captures observations for particular queries, locations, devices and times. Results can differ from a person's own search and may be incomplete, delayed or unavailable. An empty result does not prove that an advertiser was absent at every time or in every market.
An advertiser appearing against a brand query may be a competitor, authorised retailer, affiliate or another business. Appearance alone does not establish infringement, a contractual breach or unlawful conduct. Classifications and alerts help organise a review; they are not legal conclusions.
Saved observations and exports are supporting material for your assessment. We do not promise that they meet a court's evidentiary requirements, establish chain of custody, or replace independent verification or professional advice. You remain responsible for decisions, complaints and enforcement actions based on the results.
Permitted use
Use the service for lawful business purposes and within the limits assigned to your account.
- Do not bypass access controls, usage limits or security measures, or interfere with other users or the service.
- Do not upload malicious code, unlawful material, special-category personal data or information you have no authority to disclose.
- Do not use monitoring to harass people, misrepresent an advertiser's conduct or publish allegations without appropriate review.
- Do not resell access, extract the service at scale or use another person's credentials without an applicable written agreement.
Plans, limits and payment
Where billing is in preview, selecting a plan changes service limits but does not charge a payment card or start automatic renewal. Paid access is offered only through an agreed order or Stripe-hosted Checkout. The selected plan, monthly USD price and any applicable tax are shown before you confirm payment. A pricing page or return from Checkout alone is not proof of purchase; paid access starts after the subscription is confirmed.
Paid subscriptions are billed in advance each month and renew automatically for another monthly period unless you cancel before the renewal date. You can cancel at any time through the billing portal in your account settings. Cancellation takes effect at the end of the current paid billing period; you keep access until then, and the subscription will not renew after that date unless you reactivate it. Cancelling an account or deleting a project does not itself cancel a subscription.
Custom limits and additional services require a separate agreement. We will give advance notice of a change to an existing plan's renewal price as required by applicable law or your order. A price change does not affect a billing period you have already paid for.
Monitoring depends on available quota and third-party capacity. Checks may be delayed or stopped when limits are reached. Unless your order expressly provides otherwise, unused preview capacity has no cash value and does not create a service credit.
Refunds and billing corrections
Fees for a paid billing period that has started are generally not refundable merely because you used only part of the period, did not use available features or cancelled before renewal. This does not affect rights that cannot lawfully be excluded.
Contact us if you believe there has been a billing error or duplicate charge. We will correct confirmed errors and duplicate charges. If we discontinue the paid service or end your subscription without cause, we will refund the unused paid portion of the period. We will also provide any refund required by law or an express customer agreement. Approved refunds go to the original payment method where possible.
Your data and intellectual property
You retain your rights in the information you supply. You give us the permission needed to host, process and display that information to provide the features you request, maintain security and assist with support. This permission does not transfer ownership to us.
The software, design and original website materials belong to Ads Lighthouse or their respective licensors. Third-party advertisements, logos, trademarks and source content remain subject to their owners' rights. Access to an observation does not grant a right to republish the underlying creative material.
Connected services and availability
Optional Google connections query Google Ads or Search Console on request. Google permissions, quotas, reporting rules and availability affect the response. We do not control changes to those services or guarantee that all underlying records are returned.
Features may change during preview. No uptime percentage, response-time commitment or recovery guarantee applies unless expressly agreed in writing. We may temporarily restrict access to address a security issue, unlawful use or a material breach, with notice when it is practicable and lawful.
Ending use and handling your data
You may stop using the service and ask us to close your account through the contact page. Deleting a project is separate from closing an account or cancelling any paid agreement. Save information you need before requesting deletion.
Deletion does not necessarily remove accounting records, security records, backups or records that must be retained by law at the same time. The Privacy policy and any applicable data processing agreement explain how these records are handled. Access may end without a guarantee that deleted project data can be recovered.
Responsibility and disputes
Each party remains responsible for its obligations under applicable law and its customer agreement. The service cannot guarantee advertising outcomes, recovery of lost revenue, the discovery of every advertisement or the success of a legal claim.
Nothing in these terms excludes liability that cannot lawfully be excluded, restricts the rights of a data subject or limits the powers of a regulator. Any negotiated liability cap, governing law or forum must be set out in the customer agreement. Contact us first with the facts of a dispute so we can investigate it.
Changes and contact
We publish the revision date with these terms. Material changes affecting an existing customer agreement must follow the notice and acceptance requirements of that agreement and applicable law; publication alone does not override a signed agreement.
Email [email protected] or use the contact page for questions about service terms, an order or account closure.