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Ads Lighthouse vs Adthena

Adthena is a search competitive intelligence platform. Its public pages describe brand coverage and protection tools for Google Ads, including automated trademark takedown submissions and a tool that adjusts brand-term spend, plus products for ChatGPT ads and Google AI Overviews.

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Checked September 23, 2026

Ads Lighthouse and Adthena, checked September 23, 2026
Topic	Ads Lighthouse	Adthena
Search engines and channels	Google and Bing search ads, plus Google Shopping product ads on Growth and above.	Google Ads is the focus of its brand pages. Separate products cover ChatGPT ads and Google AI Overviews.
Check frequency	Daily up to every two hours, depending on plan, plus on-demand checks.	Described as always-on monitoring. No check frequency is published on the pages we read.
Evidence captured	Saved ad copy, advertiser domain and destination URL with search term, engine, location, device and time. No screenshots.	Takedown submissions are described as including screenshots, ad copy, URLs and timestamps.
Affiliate identification	Reads the affiliate parameter you configure in saved Google ad links and matches IDs against your registry. No redirect-chain tracing.	Its infringement tracker is described as flagging competitors, affiliates or resellers using your trademarks in ad copy. It also lists Ad Hijacking Detection.
Alerts and reporting	Alerts for a new or returning advertiser, a brand mention in ad copy or a detected affiliate ID, by email, Slack or webhook. Reports export to CSV and Excel.	Market shift alerts are listed for its ChatGPT ads product.
Enforcement and takedowns	Not offered. Ads Lighthouse does not file complaints or takedowns.	Auto Takedown is described as submitting infringements to Google, with status tracking.
Pricing model	Public self-service monthly plans from $49 per month	Brand Market View and Whole Market View are custom priced and aimed at advertisers spending $500k+ and $1M+ a year on Google Ads. ChatGPT Ads Intelligence is listed at $399 per month and AI Overview Insights at $350 per month.
Trial	7-day free trial. Card required, reminder email before the first charge, cancel anytime before it ends from Settings > Billing.	21-day free trial with no credit card for the ChatGPT Ads Intelligence and AI Overview Insights products. Custom plans start with a demo.

When Adthena may fit better

You spend heavily on Google Ads and want competitive intelligence beyond brand terms.
You want automated trademark takedown submissions or automatic brand-term bid changes.
You want to monitor ads in ChatGPT or Google AI Overviews.

When Ads Lighthouse may fit better

You want Bing covered alongside Google.
You want to start with public monthly pricing and self-service setup instead of a demo.
You want to see who appears on your brand searches by city and device, with the saved ads behind each finding.

Sources

Adthena pricing checked September 23, 2026
Adthena Brand Activator checked September 23, 2026
Adthena Infringement Takedown checked September 23, 2026

How we compare

We summarize what each vendor states on its own public website. We have not tested their products, and we do not rate quality, accuracy or support.
Each page lists the pages we read and the date we checked them. Vendors change features and prices often, so confirm the details with them before you decide.
Our own column describes Ads Lighthouse as it works today, including what it does not do.
Product and company names belong to their owners. Ads Lighthouse is not affiliated with the vendors listed.

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