Adthena is a search competitive intelligence platform. Its public pages describe brand coverage and protection tools for Google Ads, including automated trademark takedown submissions and a tool that adjusts brand-term spend, plus products for ChatGPT ads and Google AI Overviews.
| Tool | Search engines | Most frequent checks | Published price | Free trial | Files takedowns |
|---|---|---|---|---|---|
| Ads Lighthouse | Google and Bing, plus Google Shopping on Growth and above | Every 15 minutes | From $49 per month | 7 days | No |
| Adthena | Google Ads, plus separate ChatGPT ads and AI Overviews products | Not published | Custom quote for brand plans | 21 days on its ChatGPT and AI Overviews products | Yes, automated submissions to Google |
| Topic | Ads Lighthouse | Adthena |
|---|---|---|
| Search engines and channels | Google and Bing search ads, plus Google Shopping product ads on Growth and above. | Google Ads is the focus of its brand pages. Separate products cover ChatGPT ads and Google AI Overviews. |
| Check frequency | Daily up to every 15 minutes, depending on plan, at fixed or random times, plus on-demand checks. | Described as always-on monitoring. No check frequency is published on the pages we read. |
| Evidence captured | Every ad is saved with its copy, ad assets such as sitelinks, advertiser domain and destination URL, plus the search term, engine, location, device and time. A screenshot of the results page is available for eligible first appearances, and a static landing-page preview when capture succeeds. Previews are rebuilt from saved page content, so they can differ from a live visit. Redirect traces can be downloaded as a standard web archive (WARC) file. Advertiser domains can be looked up in Google's Ads Transparency Center for the advertiser names Google lists, whether Google verified them and their country, using 1 on-demand check per lookup. | Takedown submissions are described as including screenshots, ad copy, URLs and timestamps. |
| Affiliate identification | Reads the affiliate parameter you choose in Google ad links and matches IDs against your affiliate list. Follows the redirect chains of eligible ads from our servers, not from the searcher's location or device. | Its infringement tracker is described as flagging competitors, affiliates or resellers using your trademarks in ad copy. It also lists Ad Hijacking Detection. |
| Alerts and reporting | Alerts for a new or returning advertiser, a brand mention in ad copy or a detected affiliate ID, by email, Slack or webhook. Reports export to CSV and Excel. MCP server for AI assistants on every plan, and a REST API on Scale and above. | Market shift alerts are listed for its ChatGPT ads product. |
| Enforcement and takedowns | Complaint preparation, not filing: a case evidence pack PDF, the fields Google Ads and Microsoft Advertising trademark forms ask for, outreach templates and a filing tracker. You submit on the platform's form; Ads Lighthouse does not file complaints or takedowns for you. | Auto Takedown is described as submitting infringements to Google, with status tracking. |
| Pricing model | Public self-service monthly plans from $49 per month | Brand Market View and Whole Market View are custom priced and aimed at advertisers spending $500k+ and $1M+ a year on Google Ads. ChatGPT Ads Intelligence is listed at $399 per month and AI Overview Insights at $350 per month. |
| Trial | 7-day free trial with a reminder email before the first charge. Cancel anytime before it ends from Settings > Billing. | 21-day free trial listed for the ChatGPT Ads Intelligence and AI Overview Insights products. Its FAQ says there is no traditional free trial of the Market View plans, which start with a demo. |
Published prices for Ads Lighthouse and Adthena, as listed on each company's official pages on October 13, 2026. Prices are in US dollars. "Custom quote" or "Not published" means the vendor does not list a price.
| Tool and plan | Listed price | Billing | What the plan includes |
|---|---|---|---|
| Ads Lighthouse Starter | $49 per month | Monthly | 20 keywords, 1 project, 2 locations per project, checks up to once a day. |
| Ads Lighthouse Growth | $99 per month | Monthly | 50 keywords, 2 projects, 5 locations per project, checks up to every 6 hours. Google Shopping included. |
| Ads Lighthouse Scale | $299 per month | Monthly | 150 keywords, 5 projects, 12 locations per project, checks up to every 2 hours. Google Shopping included. |
| Ads Lighthouse Business | $599 per month | Monthly | 500 keywords, 10 projects, 25 locations per project, checks up to every hour. Google Shopping included. |
| Ads Lighthouse Enterprise | Custom quote | Agreed with you | Keywords and projects agreed with you, up to 100 locations per project, checks up to every 15 minutes. Google Shopping included. |
| Adthena Brand Market View | Custom quote | Not published | Brand keyword monitoring, automated trademark protection, ad hijacking detection and fraud and phishing detection. Listed as typically for brands spending $500k+ a year on Google Ads. |
| Adthena Whole Market View | Custom quote | Not published | Brand and generic keyword coverage with full application and API access. Listed for advertisers spending $1M+ a year on Google Ads. |
| Adthena Category Market View | Custom quote | Not published | Listed on the agencies tab: category-level market intelligence across more than 20 industries. |
| Adthena ChatGPT Ads Intelligence | $399 per month | Monthly | Advertiser tracking and share of voice in ChatGPT ads, with market shift alerts. A separate product from brand search monitoring. |
| Adthena AI Overview Insights | $350 per month | Monthly | Visibility, position changes and ad tracking alongside Google AI Overviews. A separate product from brand search monitoring. |
Prices and plans change often. Confirm the current price, billing terms and what is included with each vendor before you decide.
Pricing pages checked : Adthena pricing. See every Ads Lighthouse plan limit.
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