Platforms
Google, Bing and Shopping, covered.
Paid search ads on Google and Bing and sponsored product listings on Google, each with its own report.
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Choose a platform
Google Ads monitoring
Paid text ads on Google results pages for your brand keywords, with copy, destination and search context.
- Countries
- 213 countries you can monitor on Google.
- Plans
- Included on every plan.
Bing Ads monitoring
Paid text ads from Microsoft Advertising on Bing results pages, saved with the same context as Google.
- Countries
- 180 countries you can monitor on Bing.
- Plans
- Included on every plan.
Google Shopping monitoring
Sponsored product listings on Google results for your keywords, with product, price, merchant and position.
- Countries
- Available in 213 countries where Google Search is monitored. Listings appear only where Google shows them.
- Plans
- Growth plan and above.
What each platform includes
| Capability | Google Ads | Bing Ads | Google Shopping |
|---|---|---|---|
| What is captured | Paid text ads | Paid text ads | Sponsored product listings |
| Countries | 213 | 180 | 213, where Google shows listings |
| Operating system | Recorded when a check sets one | Recorded when a check sets one | Not recorded |
| Alerts | Yes | Yes | No |
| Affiliate IDs report | Yes | No | No |
| CSV and Excel exports | Yes | Yes | Yes |
| Plans | Included on every plan. | Included on every plan. | Growth plan and above. |
Not monitored today: Yahoo, Amazon, regional engines, social platforms, AI answer surfaces, search partner sites and the Google Shopping tab are not monitored.
Questions about platforms
Can one project monitor several platforms?
Yes. A project can check Google, Bing or both, and add Shopping on plans that include it. Each selected source counts as its own check.
Are the platforms affiliated with Ads Lighthouse?
No. Ads Lighthouse is an independent service and is not affiliated with Google or Microsoft. It records what appeared on public results pages.
Do all platforms support alerts?
Alerts come from Google and Bing text-ad captures. Shopping listings are reviewed in their own report and do not create alerts.
See who's advertising on your brand today.
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