When BrandBidGuard may fit better
- You want a one-off audit delivered as a single evidence PDF.
- You prefer a done-for-you report after a scoping call to a self-service dashboard.
Ads LighthousevsBrandBidGuard
BrandBidGuard is a service that finds affiliates bidding on your brand in Google search ads, traces their tracking links and delivers the findings as a PDF report. It offers a one-time audit, continuous monitoring and an agency tier, with published prices.
At a glance
| Tool | Search engines | Most frequent checks | Published price | Free trial | Files takedowns |
|---|---|---|---|---|---|
| Ads Lighthouse | Google and Bing, plus Google Shopping on Growth and above | Every 15 minutes | From $49 per month | 7 days | No |
| BrandBidGuard | Scheduled scans, interval not published | $299 one-time audit, or $499 per month | Not published | No. Enforcement stays with you and your network |
Which tool fits your needs
When Ads Lighthouse may fit better
- You need Bing and Google Shopping alongside Google search.
- You want to set up checks yourself and see results the same day, with a free trial.
- You want alerts by email, Slack or webhook, plus API and MCP access.
Feature comparison
| Topic | Ads Lighthouse | BrandBidGuard |
|---|---|---|
| Search engines and channels | Google and Bing search ads, plus Google Shopping product ads on Growth and above. | Google search, cross-checked against the Google Ads Transparency Center. Other engines are not mentioned on the pages we read. |
| Check frequency | Daily up to every 15 minutes, depending on plan, at fixed or random times, plus on-demand checks. | Described as continuous, on-demand or scheduled scans. No interval is published; custom frequency is offered on the agency tier. |
| Evidence captured | Every ad is saved with its copy, ad assets such as sitelinks, advertiser domain and destination URL, plus the search term, engine, location, device and time. A screenshot of the results page is available for eligible first appearances, and a static landing-page preview when capture succeeds. Previews are rebuilt from saved page content, so they can differ from a live visit. Redirect traces can be downloaded as a standard web archive (WARC) file. Advertiser domains can be looked up in Google's Ads Transparency Center for the advertiser names Google lists, whether Google verified them and their country, using 1 on-demand check per lookup. | Timestamped ad screenshots, position on the results page, redirect chains, final landing URLs and country and city proof, packaged as a shareable PDF report. |
| Affiliate identification | Reads the affiliate parameter you choose in Google ad links and matches IDs against your affiliate list. Follows the redirect chains of eligible ads from our servers, not from the searcher's location or device. | Redirect-chain analysis that identifies affiliate IDs and networks, naming LeadDyno, Refersion, Impact and ShareASale. |
| Alerts and reporting | Alerts for a new or returning advertiser, a brand mention in ad copy or a detected affiliate ID, by email, Slack or webhook. Reports export to CSV and Excel. MCP server for AI assistants on every plan, and a REST API on Scale and above. | Alerts on newly detected affiliates on the monitoring plan. The alert channel is not published. Reports are PDFs, white-label on the agency tier. |
| Enforcement and takedowns | Complaint preparation, not filing: a case evidence pack PDF, the fields Google Ads and Microsoft Advertising trademark forms ask for, outreach templates and a filing tracker. You submit on the platform's form; Ads Lighthouse does not file complaints or takedowns for you. | States that it does not remove affiliates. Enforcement stays with you and your network, and it can help draft outreach. |
| Pricing model | Public self-service monthly plans from $49 per month | A one-time audit at $299 and continuous monitoring at $499 per month. Agency and enterprise plans are custom. Final pricing depends on keywords, regions and scan frequency. |
| Trial | 7-day free trial with a reminder email before the first charge. Cancel anytime before it ends from Settings > Billing. | No trial is published. The first report is described as arriving 5 to 7 business days after kickoff. |
Pricing compared
Published prices for Ads Lighthouse and BrandBidGuard, as listed on each company's official pages on October 13, 2026. Prices are in US dollars. "Custom quote" or "Not published" means the vendor does not list a price.
| Tool and plan | Listed price | Billing | What the plan includes |
|---|---|---|---|
| Ads Lighthouse Starter | $49 per month | Monthly | 20 keywords, 1 project, 2 locations per project, checks up to once a day. |
| Ads Lighthouse Growth | $99 per month | Monthly | 50 keywords, 2 projects, 5 locations per project, checks up to every 6 hours. Google Shopping included. |
| Ads Lighthouse Scale | $299 per month | Monthly | 150 keywords, 5 projects, 12 locations per project, checks up to every 2 hours. Google Shopping included. |
| Ads Lighthouse Business | $599 per month | Monthly | 500 keywords, 10 projects, 25 locations per project, checks up to every hour. Google Shopping included. |
| Ads Lighthouse Enterprise | Custom quote | Agreed with you | Keywords and projects agreed with you, up to 100 locations per project, checks up to every 15 minutes. Google Shopping included. |
| BrandBidGuard One-Time Audit | $299 one-time | One-time payment | One evidence PDF report from a multi-country and multi-city scan, with affiliate IDs, networks, redirect chains and timestamped ad screenshots. |
| BrandBidGuard Continuous Monitoring | $499 per month | Monthly | Everything in the audit, plus scheduled scans, refreshed reports, alerts on newly detected affiliates, more keywords and regions, and priority email support. |
| BrandBidGuard Agency / Enterprise | Custom quote | Not published | Several brands or client accounts, white-label PDF reports, custom scan frequency and service levels. |
Prices and plans change often. Confirm the current price, billing terms and what is included with each vendor before you decide.
Pricing pages checked : BrandBidGuard pricing. See every Ads Lighthouse plan limit.
Sources
- BrandBidGuard home page and pricing checked October 13, 2026
How we compare
- We summarize what each vendor states on its own public website. We have not tested their products, and we do not rate quality, accuracy or support.
- Each page lists the pages we read and the date we checked them. Vendors change features and prices often, so confirm the details with them before you decide.
- Our own column describes Ads Lighthouse as it works today, including what it does not do.
- Product and company names belong to their owners. Ads Lighthouse is not affiliated with the vendors listed.
Spotted something out of date? Email [email protected] and we will review it.
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