Changelog
What is new in Ads Lighthouse
Dated product updates: new features, improvements and fixes released to Ads Lighthouse, newest first.
Every entry is a change that is live in the product, dated when it was released. Planned work is not listed here; see the features page for what is not available yet.
Subscribe with the Atom feedSee every feature and its status
September 2026
MCP server on every plan
The MCP server is now included in every plan, including Starter, Growth and trials. Connect a compatible AI assistant by signing in with your Ads Lighthouse account. The REST API and API keys stay on Scale plans and above.
Connect an assistantREST API
On Scale plans and above, create API keys in Settings to read projects, keywords, saved ads, advertiser and affiliate reports, alerts and usage from your own tools, and to add keywords or start checks within the same limits as the app.
Read the API guideMCP server for AI assistants
Connect a compatible AI assistant to your saved observations and reports by signing in with your Ads Lighthouse account.
Connect an assistantPlatform pages
Pages for Google Ads, Microsoft Advertising and Google Shopping monitoring that explain what is checked on each platform and what an observation can show.
See the platformsGlossary, integrations, templates and security
A glossary of paid search monitoring terms with official sources, a page for each integration, downloadable CSV templates, a security and data page, and this changelog with an Atom feed.
Open the glossaryHelp center
Guides for setup, reports, affiliates, alerts, teams, billing, security and privacy, each with steps and the limits of what an observation shows.
Open the help centerAlerts from every monitored search
Alert rules now fire from saved Google and Bing text-ad captures: a new advertiser, an advertiser observed again after 30 days, a brand mention in ad copy, or one of your affiliate IDs. Delivery by email, Slack or webhook, with a delivery status in the alert history.
Set up alert rulesQuieter first check and alert digests
The first check of a project on each search engine is a baseline and does not send new advertiser alerts. When one check finds more than 10 events for a rule, you get one digest instead of a message for each.
Free trial and self-service billing
Start a 7-day free trial from Settings > Billing, then change plan, update billing details, download invoices or cancel from the same page.
See plans and pricingEmail verification and account self-service
Verify your email address, manage product emails from one preferences page and delete your account yourself. Inviting teammates and changing roles now require a confirmed email address.
Features, use cases and comparisons
A full feature catalog with an availability label on every item, pages for brand protection, affiliate compliance, PPC teams and agencies, and dated comparisons with other monitoring tools.
Browse all featuresGuided first project
A first-run guide walks new accounts through creating a project and running the first checks, with a capacity forecast before anything is scheduled.
Paid results and labelled filters
SERP monitoring is now called Paid results. Filters show as labelled fields with removable value chips, and the Location filter lists only places in the selected country.
Use filters and datesMore detail in saved ads
Saved advertiser ads show the monitored keyword, position and destination details, and highlight your brand name when an ad mentions it. Filters now offer every country you can monitor.
Sign up with Google
Create an account with your Google account as well as with email and password. The sign-up security challenge now adapts to narrow screens.
Paid ad evidence on small screens
The paid results table sorts by any column, keyword pages list their ads in detail, and ad evidence no longer overflows on phones.
Shopping product ads
Monitor sponsored product listings on your brand keywords as a separate source, on Growth and higher plans.
Monitor Shopping adsGoogle Ads and Search Console reports on demand
Optional, read-only connections open reports from your own Google Ads and Search Console accounts for up to 31 days. Rows are shown for that request and not saved.
About Google connectionsSelf-service sign-up
Anyone can create an account after a security challenge; the former access request form is retired.
Regional privacy choices
Optional analytics and marketing tags stay off in Europe, the United Kingdom and Switzerland until you allow them, and a saved choice always wins.
Cookies and browser storageNo duplicate alert messages
An alert event is delivered once even when two delivery runs overlap, and table exports contain exactly the rows shown.
CSV and Excel exports everywhere
Every data table has the same Export table menu with CSV and Excel, and charts export the data behind them.
Export tablesMobile workspace navigation
The application navigation and reports work on phone screens.
Brand policy screening
An AI-assisted first read of ads that mention your brand against advertising policies, with reasons and limits. It is decision support, not a platform decision or legal advice.
Account teams and personal time zones
Invite teammates to share projects, history and plan limits, with owner, admin and member roles. Dates and report days follow each person's own time zone.
Invite teammatesNon-compliant affiliates
A review queue for affiliate IDs whose ads used your brand name on a domain you do not own, with case statuses from New to Resolved.
Review non-compliant affiliatesKeyword details with saved ads
Keyword pages lead with sortable saved ads and advertisers, and paid ad reports share the same date ranges.
Start with the searches that matter to your brand.
Create a free account, then start a 7-day trial with a reminder email before the first charge. Cancel anytime before the trial ends from Settings > Billing.