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Changelog

What is new in Ads Lighthouse

Dated product updates: new features, improvements and fixes released to Ads Lighthouse, newest first.

Every entry is a change that is live in the product, dated when it was released. Planned work is not listed here; see the features page for what is not available yet.

Subscribe with the Atom feedSee every feature and its status

October 2026

  1. Improvement

    Analytics charts and data coverage

    Analytics brings a summary and charts for paid ads over time and top advertiser domains, with Shopping data included when available. The summary separates current monitoring setup from the selected period, and a Data coverage note explains which saved checks and compatible imported studies appear in the charts.

  2. Improvement

    Consistent filters across reports

    Filter controls now line up more consistently on phones and desktop, with the same labels and order across reports. Date, search engine and device choices are one click; country and location options follow project settings, and the advertiser-domain label stays visible after you select a value.

    Use filters and dates
  3. Improvement

    Clearer project and report shortcuts

    Create a project from the overview. Each project row has a Report menu that opens above the list without moving it, with links to that project's Paid results and Affiliate compliance. Keyword settings explain how to track a keyword in another country or language; each keyword keeps its selected market. Settings also use clearer Google Ads and Search Console product marks.

  4. Improvement

    More context beside saved ads

    Advertiser ad details now place redirect-chain information beside the destination. When source data permits, ads link to a results-page screenshot; successful landing-page captures can also show a static preview from saved HTML, with page scripts disabled and selected styles, images and fonts fetched during preview generation. Those assets may differ from the original capture time. Saved observations and completed captures expire after three UTC calendar months. Queued or running work remains until it finishes; active case status and owner stay available, while dated findings and case events follow the same window.

  5. Improvement

    Product images in Shopping results

    Shopping results now show a product image when one is available and link to current Google Shopping results for each observed query and market. A missing image does not remove the product from the report.

  6. Improvement

    Interactive product previews and comparisons

    The public home page's product previews now respond to clicks, and comparison pages are easier to explore. The header navigation is simpler; comparison pages remain available from Resources and the footer.

September 2026

  1. New

    Redirect-chain tracing

    Eligible ad destinations are now followed hop by hop from our servers. See each hop's status code, the final page and any affiliate IDs present in the chain, trace again when you need to, and export the result. Traces do not run from the searcher's country or device.

    Read how tracing works
  2. New

    Policy rules and cases

    Declare the rules your partners must follow for each project: forbidden terms, brand use by unauthorized advertisers, direct linking to your domains, promo codes, position limits and unauthorized affiliate IDs. Preview a rule on the last 30 days before saving it. Every advertiser that breaks a rule gets one case with owner, status, notes, history and evidence, also available through the API and MCP.

    Set up policy rules
  3. New

    PDF project reports

    Download a PDF of a project's observations for the date range and filters you choose: a summary with the previous period, methodology, trends, top and new advertisers, brand mentions, affiliate findings, policy cases, redirect chains, ad copy and an evidence appendix. Reports are generated in the background, kept for 7 days and also available through the API and MCP.

    Create a PDF report
  4. New

    Advertiser history and ad copy changes

    Each advertiser now shows how often it appears in your checks, first and last seen, returns after a gap, keyword and market trends and an hour-by-weekday heatmap. Its distinct ad copy is listed with a timeline of changes, and Ad copy changes lists recent changes across the project. Dates are when monitoring observed the copy, not when the advertiser launched it.

    Read advertiser history
  5. Improvement

    Dark mode in the app

    Choose System, Light or Dark in Settings > Account or with the switcher at the top of every app page. System follows your device. The choice is personal and follows you across accounts.

  6. Improvement

    MCP server on every plan

    The MCP server is now included in every plan, including Starter, Growth and trials. Connect a compatible AI assistant by signing in with your Ads Lighthouse account. The REST API and API keys stay on Scale plans and above.

    Connect an assistant
  7. New

    REST API

    On Scale plans and above, create API keys in Settings to read projects, keywords, saved ads, advertiser and affiliate reports, alerts and usage from your own tools, and to add keywords or start checks within the same limits as the app.

    Read the API guide
  8. New

    MCP server for AI assistants

    Connect a compatible AI assistant to your saved observations and reports by signing in with your Ads Lighthouse account.

    Connect an assistant
  9. New

    Platform pages

    Pages for Google Ads, Microsoft Advertising and Google Shopping monitoring that explain what is checked on each platform and what an observation can show.

    See the platforms
  10. New

    Glossary, integrations, templates and security

    A glossary of paid search monitoring terms with official sources, a page for each integration, downloadable CSV templates, a security and data page, and this changelog with an Atom feed.

    Open the glossary
  11. New

    Help center

    Guides for setup, reports, affiliates, alerts, teams, billing, security and privacy, each with steps and the limits of what an observation shows.

    Open the help center
  12. New

    Alerts from every monitored search

    Alert rules now fire from saved Google and Bing text-ad captures: a new advertiser, an advertiser observed again after 30 days, a brand mention in ad copy, or one of your affiliate IDs. Delivery by email, Slack or webhook, with a delivery status in the alert history.

    Set up alert rules
  13. Improvement

    Quieter first check and alert digests

    The first check of a project on each search engine is a baseline and does not send new advertiser alerts. When one check finds more than 10 events for a rule, you get one digest instead of a message for each.

  14. New

    Free trial and self-service billing

    Start a 7-day free trial from Settings > Billing, then change plan, update billing details, download invoices or cancel from the same page.

    See plans and pricing
  15. New

    Email verification and account self-service

    Verify your email address, manage product emails from one preferences page and delete your account yourself. Inviting teammates and changing roles now require a confirmed email address.

  16. New

    Features, use cases and comparisons

    A full feature catalog with an availability label on every item, pages for brand protection, affiliate compliance, PPC teams and agencies, and dated comparisons with other monitoring tools.

    Browse all features
  17. Improvement

    Guided first project

    A first-run guide walks new accounts through creating a project and running the first checks, with a capacity forecast before anything is scheduled.

  18. Improvement

    Paid results and labelled filters

    SERP monitoring is now called Paid results. Filters show as labelled fields with removable value chips, and the Location filter lists only places in the selected country.

    Use filters and dates
  19. Improvement

    More detail in saved ads

    Saved advertiser ads show the monitored keyword, position and destination details, and highlight your brand name when an ad mentions it. Filters now offer every country you can monitor.

  20. New

    Sign up with Google

    Create an account with your Google account as well as with email and password. The sign-up security challenge now adapts to narrow screens.

  21. New

    Shopping product ads

    Monitor sponsored product listings on your brand keywords as a separate source, on Growth and higher plans.

    Monitor Shopping ads
  22. New

    Google Ads and Search Console reports on demand

    Optional, read-only connections open reports from your own Google Ads and Search Console accounts for up to 31 days. Rows are shown for that request and not saved.

    About Google connections
  23. New

    Self-service sign-up

    Anyone can create an account after a security challenge; the former access request form is retired.

  24. Fix

    No duplicate alert messages

    An alert event is delivered once even when two delivery runs overlap, and table exports contain exactly the rows shown.

  25. New

    CSV and Excel exports everywhere

    Every data table has the same Export table menu with CSV and Excel, and charts export the data behind them.

    Export tables
  26. Improvement

    Mobile workspace navigation

    The application navigation and reports work on phone screens.

  27. New

    Brand policy screening

    An AI-assisted first read of ads that mention your brand against advertising policies, with reasons and limits. It is decision support, not a platform decision or legal advice.

  28. New

    Account teams and personal time zones

    Invite teammates to share projects, history and plan limits, with owner, admin and member roles. Dates and report days follow each person's own time zone.

    Invite teammates
  29. New

    Non-compliant affiliates

    A review queue for affiliate IDs whose ads used your brand name on a domain you do not own, with case statuses from New to Resolved.

    Review non-compliant affiliates
  30. Improvement

    Keyword details with saved ads

    Keyword pages lead with sortable saved ads and advertisers, and paid ad reports share the same date ranges.

  31. Improvement

    Overview, Keywords and Advertisers

    Monitoring is organized around three reports, and advertiser relationship labels save as soon as you change them.

See who's advertising on your brand today.

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