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Affiliate compliance

Find the affiliates bidding on your brand.

Many programs forbid partners from bidding on brand terms. Ads Lighthouse spots your affiliate IDs in ad links on your brand searches, names the partner and keeps every case organized.

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The advertiser domain rarely tells you who the partner is.

An affiliate can run an ad under a coupon site, a lookalike domain or your own display URL. The clue is usually the tracking ID in the link, and nobody wants to click through hundreds of ads to read it.

Affiliate IDs read from the destination URL of saved ads.

How it works

  1. 01

    Tell us your parameter

    Enter the URL parameter your program uses, such as affiliate_id. You can also add a list of IDs with partner names.

  2. 02

    Monitor your brand terms

    Scheduled checks save every Google ad on your brand searches with its destination URL.

  3. 03

    Review matched IDs

    The Affiliates report names registered IDs and keeps unknown IDs visible so you can identify them later.

  4. 04

    Work the cases

    A non-compliant affiliate is one whose ads used your brand on a domain you do not own. Move each case through New, In progress, Resolved or Ignored, and download it as a report.

What you get

  • Exact ID matching against your own registry
  • Unknown IDs kept visible, not hidden
  • Alerts by email, Slack or webhook when one of your affiliate IDs is detected
  • Case statuses shared by your whole team
  • Coupon sites and common affiliate parameters flagged even before setup
  • Updating your ID list rescans saved ads without using new checks

What it does not do

  • An ID in a URL shows only that the parameter was there. IDs can be copied or set up wrongly, so it does not prove who placed the ad or that a commission was paid.
  • We trace redirect chains from our servers, not from the searcher's country or device, and we do not run scripts. An ID behind a redirect that depends on location or device may not show up.
  • Ads Lighthouse does not connect directly to affiliate networks.

Common questions

Which affiliate networks does it support?

Any program that puts an identifier in a URL parameter. You choose the parameter, so it does not depend on a specific network.

Does it cover Bing?

Bing ads are monitored and appear in Paid results. Affiliate ID matching reads only saved Google ad links.

See who's advertising on your brand today.

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