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Ads Lighthouse

PPC and SEM teams

See the competition before you change a bid.

Understand who appears beside your brand, how often, where and on which device. Read their ad copy and destinations, then decide with context rather than a single spot check.

7-day free trial. Card required, cancel anytime before it ends.

One search is not a market.

Auction tools tell you about your own account. They do not show the ad copy a competitor ran in Chicago on mobile last Tuesday, or how often a reseller appears across your brand terms.

Sort domains by observed visibility, open the ads behind them and narrow the view to affiliate markers, brand mentions, coupon sites or lookalike domains.

How it works

  1. 01

    Pick the keywords that matter

    Brand terms, brand plus product terms, or the generic terms you compete on.

  2. 02

    Set the schedule

    From once a day up to every two hours, depending on your plan, plus on-demand checks when you launch something.

  3. 03

    Compare advertisers

    Paid results ranks domains by observed visibility, with ads analyzed and keywords for each one.

  4. 04

    Drill into keywords

    Each keyword shows its advertisers, their ads with appearance counts, and its history over time.

What you get

  • Observed visibility by domain across your monitored searches
  • Filters for engine, device, operating system, country and location
  • Ad copy for every advertiser on your terms
  • Shopping product ads on Growth and above
  • Optional read-only Google Ads and Search Console reports on demand

What it does not do

  • Observed visibility is the share of your monitored searches that included a domain. It is not impression share, and it does not estimate spend or CPC.
  • Connected Google Ads and Search Console data does not feed the monitoring reports.
  • Automated bid recommendations are not available.

Common questions

How is visibility calculated?

It is the number of monitored searches in which a domain appeared, divided by the monitored searches in the selected period and filters.

Do I need to connect Google Ads?

No. Monitoring does not use your ad account. Connections are optional and open separate reports.

Start with the searches that matter to your brand.

Create a free account, then start a 7-day trial. Card required, with a reminder email before the first charge. Cancel anytime before the trial ends from Settings > Billing.

Your privacy choices

We use storage needed for sign-in and your workspace. With your permission, optional analytics and marketing tags can help us understand visits and measure campaigns. Read our Cookies & browser storage notice.