When BrandVerity may fit better
- You need engines beyond Google and Bing, such as Yahoo, Baidu or Naver.
- You want complaint submission and alert emails built into the workflow.
- You need very high check frequency.
Ads LighthousevsBrandVerity
BrandVerity offers paid search monitoring for brand and affiliate compliance across several search engines, with patented affiliate detection, alert emails and bulk submission of trademark complaints.
At a glance
| Tool | Search engines | Most frequent checks | Published price | Free trial | Files takedowns |
|---|---|---|---|---|---|
| Ads Lighthouse | Google and Bing, plus Google Shopping on Growth and above | Every 15 minutes | From $49 per month | 7 days | No |
| BrandVerity | Google, Bing, Yahoo, AOL, Baidu, Naver and 360 | Up to 288 times a day on Enterprise | Not published | Not published | Yes, bulk complaint submission |
Which tool fits your needs
When Ads Lighthouse may fit better
- You want published prices and a self-service trial without a sales call.
- Google and Bing cover your markets.
- You want your own affiliate parameter and ID registry matched against saved ads.
- You want API and MCP access on a plan with a published price.
Feature comparison
| Topic | Ads Lighthouse | BrandVerity |
|---|---|---|
| Search engines and channels | Google and Bing search ads, plus Google Shopping product ads on Growth and above. | Google, Bing, Yahoo, AOL, Baidu, Naver and 360, across device types, geographies and languages. |
| Check frequency | Daily up to every 15 minutes, depending on plan, at fixed or random times, plus on-demand checks. | Professional is listed at 6x daily, Premium at 12x daily, and Enterprise at up to 288x daily. |
| Evidence captured | Every ad is saved with its copy, ad assets such as sitelinks, advertiser domain and destination URL, plus the search term, engine, location, device and time. A screenshot of the results page is available for eligible first appearances, and a static landing-page preview when capture succeeds. Previews are rebuilt from saved page content, so they can differ from a live visit. Redirect traces can be downloaded as a standard web archive (WARC) file. Advertiser domains can be looked up in Google's Ads Transparency Center for the advertiser names Google lists, whether Google verified them and their country, using 1 on-demand check per lookup. | Templates that include screenshots and tracking links. |
| Affiliate identification | Reads the affiliate parameter you choose in Google ad links and matches IDs against your affiliate list. Follows the redirect chains of eligible ads from our servers, not from the searcher's location or device. | Patented affiliate detection integrated with tracking programs. |
| Alerts and reporting | Alerts for a new or returning advertiser, a brand mention in ad copy or a detected affiliate ID, by email, Slack or webhook. Reports export to CSV and Excel. MCP server for AI assistants on every plan, and a REST API on Scale and above. | Customizable reporting and alert emails. API access on Premium and Enterprise. |
| Enforcement and takedowns | Complaint preparation, not filing: a case evidence pack PDF, the fields Google Ads and Microsoft Advertising trademark forms ask for, outreach templates and a filing tracker. You submit on the platform's form; Ads Lighthouse does not file complaints or takedowns for you. | Bulk submission of trademark infringement complaints. |
| Pricing model | Public self-service monthly plans from $49 per month | Professional (100 keywords), Premium (200 keywords) and Enterprise tiers are listed without prices. Pricing is by conversation with sales. |
| Trial | 7-day free trial with a reminder email before the first charge. Cancel anytime before it ends from Settings > Billing. | No trial terms are published on the pricing page. |
Pricing compared
Published prices for Ads Lighthouse and BrandVerity, as listed on each company's official pages on October 13, 2026. Prices are in US dollars. "Custom quote" or "Not published" means the vendor does not list a price.
| Tool and plan | Listed price | Billing | What the plan includes |
|---|---|---|---|
| Ads Lighthouse Starter | $49 per month | Monthly | 20 keywords, 1 project, 2 locations per project, checks up to once a day. |
| Ads Lighthouse Growth | $99 per month | Monthly | 50 keywords, 2 projects, 5 locations per project, checks up to every 6 hours. Google Shopping included. |
| Ads Lighthouse Scale | $299 per month | Monthly | 150 keywords, 5 projects, 12 locations per project, checks up to every 2 hours. Google Shopping included. |
| Ads Lighthouse Business | $599 per month | Monthly | 500 keywords, 10 projects, 25 locations per project, checks up to every hour. Google Shopping included. |
| Ads Lighthouse Enterprise | Custom quote | Agreed with you | Keywords and projects agreed with you, up to 100 locations per project, checks up to every 15 minutes. Google Shopping included. |
| BrandVerity Professional | Not published | Not published | 100 keywords monitored 6 times a day across major search engines, unlimited users and a dedicated success manager. |
| BrandVerity Premium | Not published | Not published | 200 keywords monitored 12 times a day, with API access. |
| BrandVerity Enterprise | Not published | Not published | Thousands of keywords, monitored up to 288 times a day, with API access. |
Prices and plans change often. Confirm the current price, billing terms and what is included with each vendor before you decide.
Pricing pages checked : BrandVerity pricing. See every Ads Lighthouse plan limit.
Sources
- BrandVerity paid search monitoring checked September 23, 2026
- BrandVerity pricing checked September 23, 2026
How we compare
- We summarize what each vendor states on its own public website. We have not tested their products, and we do not rate quality, accuracy or support.
- Each page lists the pages we read and the date we checked them. Vendors change features and prices often, so confirm the details with them before you decide.
- Our own column describes Ads Lighthouse as it works today, including what it does not do.
- Product and company names belong to their owners. Ads Lighthouse is not affiliated with the vendors listed.
Spotted something out of date? Email [email protected] and we will review it.
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