When Marcode may fit better
- Affiliate hijacking is your main problem and you want decloaking.
- You want takedown handled through the vendor's workflow.
Ads LighthousevsMarcode
Marcode focuses on affiliate hijacking in paid search. It advertises decloaking technology to reveal affiliate details, round-the-clock checks from remote locations, and takedown workflows.
At a glance
| Tool | Search engines | Most frequent checks | Published price | Free trial | Files takedowns |
|---|---|---|---|---|---|
| Ads Lighthouse | Google and Bing, plus Google Shopping on Growth and above | Every 15 minutes | From $49 per month | 7 days | No |
| Marcode | Not listed on the pages we read | Around the clock | Custom quote | Not published | Yes, takedowns advertised |
Which tool fits your needs
When Ads Lighthouse may fit better
- You want public pricing and a self-service trial.
- You want a broader view of every advertiser on your brand searches, not only hijackers.
- You want to control your own affiliate parameter and ID registry.
Feature comparison
| Topic | Ads Lighthouse | Marcode |
|---|---|---|
| Search engines and channels | Google and Bing search ads, plus Google Shopping product ads on Growth and above. | Paid search ads on brand keywords. Specific engines are not listed on the pages we read. |
| Check frequency | Daily up to every 15 minutes, depending on plan, at fixed or random times, plus on-demand checks. | Checks day and night, including off-hours and remote locations. |
| Evidence captured | Every ad is saved with its copy, ad assets such as sitelinks, advertiser domain and destination URL, plus the search term, engine, location, device and time. A screenshot of the results page is available for eligible first appearances, and a static landing-page preview when capture succeeds. Previews are rebuilt from saved page content, so they can differ from a live visit. Redirect traces can be downloaded as a standard web archive (WARC) file. Advertiser domains can be looked up in Google's Ads Transparency Center for the advertiser names Google lists, whether Google verified them and their country, using 1 on-demand check per lookup. | Evidence is shown during demos. Evidence formats are not detailed on the pages we read. |
| Affiliate identification | Reads the affiliate parameter you choose in Google ad links and matches IDs against your affiliate list. Follows the redirect chains of eligible ads from our servers, not from the searcher's location or device. | Decloaking technology that reveals affiliate details behind hijacked advertisers. |
| Alerts and reporting | Alerts for a new or returning advertiser, a brand mention in ad copy or a detected affiliate ID, by email, Slack or webhook. Reports export to CSV and Excel. MCP server for AI assistants on every plan, and a REST API on Scale and above. | A task manager with templates and automated workflows. |
| Enforcement and takedowns | Complaint preparation, not filing: a case evidence pack PDF, the fields Google Ads and Microsoft Advertising trademark forms ask for, outreach templates and a filing tracker. You submit on the platform's form; Ads Lighthouse does not file complaints or takedowns for you. | Takedown of offenders is advertised. |
| Pricing model | Public self-service monthly plans from $49 per month | No prices are published. Pricing is discussed on a call. |
| Trial | 7-day free trial with a reminder email before the first charge. Cancel anytime before it ends from Settings > Billing. | No trial terms are published. A demo call is offered. |
Pricing compared
Published prices for Ads Lighthouse and Marcode, as listed on each company's official pages on October 13, 2026. Prices are in US dollars. "Custom quote" or "Not published" means the vendor does not list a price.
| Tool and plan | Listed price | Billing | What the plan includes |
|---|---|---|---|
| Ads Lighthouse Starter | $49 per month | Monthly | 20 keywords, 1 project, 2 locations per project, checks up to once a day. |
| Ads Lighthouse Growth | $99 per month | Monthly | 50 keywords, 2 projects, 5 locations per project, checks up to every 6 hours. Google Shopping included. |
| Ads Lighthouse Scale | $299 per month | Monthly | 150 keywords, 5 projects, 12 locations per project, checks up to every 2 hours. Google Shopping included. |
| Ads Lighthouse Business | $599 per month | Monthly | 500 keywords, 10 projects, 25 locations per project, checks up to every hour. Google Shopping included. |
| Ads Lighthouse Enterprise | Custom quote | Agreed with you | Keywords and projects agreed with you, up to 100 locations per project, checks up to every 15 minutes. Google Shopping included. |
| Marcode Brand protection | Custom quote | Not published | Not published. Marcode states that pricing is tailored to the affiliate program's scale and keyword footprint, through a demo or consultation. |
Prices and plans change often. Confirm the current price, billing terms and what is included with each vendor before you decide.
Pricing pages checked : Marcode pricing, Marcode company information. See every Ads Lighthouse plan limit.
Sources
- Marcode affiliate hijacking checked September 23, 2026
- Marcode pricing checked September 23, 2026
How we compare
- We summarize what each vendor states on its own public website. We have not tested their products, and we do not rate quality, accuracy or support.
- Each page lists the pages we read and the date we checked them. Vendors change features and prices often, so confirm the details with them before you decide.
- Our own column describes Ads Lighthouse as it works today, including what it does not do.
- Product and company names belong to their owners. Ads Lighthouse is not affiliated with the vendors listed.
Spotted something out of date? Email [email protected] and we will review it.
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