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Ads Lighthouse

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Ads Lighthouse vs Marcode

Marcode focuses on affiliate hijacking in paid search. It advertises decloaking technology to reveal affiliate details, round-the-clock checks from remote locations, and takedown workflows.

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Ads Lighthouse and Marcode, checked
TopicAds LighthouseMarcode
Search engines and channelsGoogle and Bing search ads, plus Google Shopping product ads on Growth and above.Paid search ads on brand keywords. Specific engines are not listed on the pages we read.
Check frequencyDaily up to every two hours, depending on plan, plus on-demand checks.Checks day and night, including off-hours and remote locations.
Evidence capturedSaved ad copy, advertiser domain and destination URL with search term, engine, location, device and time. No screenshots.Evidence is shown during demos. Evidence formats are not detailed on the pages we read.
Affiliate identificationReads the affiliate parameter you configure in saved Google ad links and matches IDs against your registry. No redirect-chain tracing.Decloaking technology that reveals affiliate details behind hijacked advertisers.
Alerts and reportingAlerts for a new or returning advertiser, a brand mention in ad copy or a detected affiliate ID, by email, Slack or webhook. Reports export to CSV and Excel.A task manager with templates and automated workflows.
Enforcement and takedownsNot offered. Ads Lighthouse does not file complaints or takedowns.Takedown of offenders is advertised.
Pricing modelPublic self-service monthly plans from $49 per monthNo prices are published. Pricing is discussed on a call.
Trial7-day free trial. Card required, reminder email before the first charge, cancel anytime before it ends from Settings > Billing.No trial terms are published. A demo call is offered.

When Marcode may fit better

  • Affiliate hijacking is your main problem and you want decloaking.
  • You want takedown handled through the vendor's workflow.

When Ads Lighthouse may fit better

  • You want public pricing and a self-service trial.
  • You want a broader view of every advertiser on your brand searches, not only hijackers.
  • You want to control your own affiliate parameter and ID registry.

Sources

How we compare

  • We summarize what each vendor states on its own public website. We have not tested their products, and we do not rate quality, accuracy or support.
  • Each page lists the pages we read and the date we checked them. Vendors change features and prices often, so confirm the details with them before you decide.
  • Our own column describes Ads Lighthouse as it works today, including what it does not do.
  • Product and company names belong to their owners. Ads Lighthouse is not affiliated with the vendors listed.

Spotted something out of date? Email [email protected] and we will review it.

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