Skip to content
Ads Lighthouse
Start free trial
Start free trialStart trial

Google Ads search ads

See every Google ad on your brand searches.

Ads Lighthouse searches Google for your keywords in the markets and on the devices you choose. It saves every paid text ad it sees, with the search behind it.

Start free trialSee plans and pricing

7-day free trial. Cancel anytime before it ends.

What we capture on Google

Each check reads the first page of Google results for one keyword, location and device, and saves every paid text ad on it.

Ad formats

  • Paid text ads (search ads) on the first page of Google results
  • Ads anywhere on that page, each with its position
  • Sponsored product listings are a separate source: see Google Shopping
An illustrative Google results page for a brand search, with two fictional paid text ads. A brand mention in another advertiser's copy is highlighted.

Saved for each ad

Position
Where the ad appeared among the paid results on the page.
Advertiser domain
The domain behind the ad, used to group ads by advertiser.
Headline
The ad title as it was shown.
Description
The ad text as it was shown.
Display URL
The visible URL or breadcrumb line of the ad.
Ad assets
Sitelinks and the other extras the search reports with the ad. Google: sitelinks, phone number, promotion, whether an image showed, and top or bottom of the page. Bing: sitelinks, extra description rows and price.
Destination URL
The link behind the ad, with its tracking parameters, when the ad includes one.
Search context
Search term, country, location, device, operating system when set, and time.

Coverage

Countries
213 countries you can monitor on Google.
Locations
A whole country or specific cities and regions from a searchable catalog. 2 to 100 locations per project, depending on the plan.
Devices
Desktop and mobile. An on-demand check can also set the operating system: Windows or macOS on desktop, Android or iOS on mobile. Scheduled checks use the device default.
Schedules
Once a day, Twice a day, Every 6 hours, Every 4 hours, Every 2 hours, Every hour, Every 30 minutes, Every 15 minutes, up to the most frequent schedule your plan allows, plus on-demand checks.
Depth
The first page of results for each search.
Plans
Included on every plan.

What you can do with it

Plan availability

Taken from the live plan settings.

  • StarterIncluded
  • GrowthIncluded
  • ScaleIncluded
  • BusinessIncluded
  • EnterpriseIncluded

Platform notes

  • Google's trademarks policy covers trademarks in ad text and explains how a trademark owner can file a complaint. Google does not restrict trademarks used as keywords, and it accepts complaints only against specific advertisers, identified by URL, in the countries where the owner has shown trademark rights.

    Google Ads policy: Trademarks

  • Phrase and broad match let an ad show on searches that differ from the advertiser's exact keyword, and AI Max and Performance Max search themes can enter the auction for the same searches. So the search you monitor and the keyword an advertiser bought are not the same thing.

    Google Ads Help: About keyword matching options

  • Responsive search ads combine up to 15 headlines and 4 descriptions, and Google picks which ones to show each time. Google can also show headline text at the start of the description and serve unused headlines as link-based assets where sitelinks appear. So one ad can appear as several variations across your checks, and a saved sitelink may be text from the ad itself.

    Google Ads Help: About responsive search ads

Official sources checked on .

What it does not show

  • Checks read only the first page of results. Ads on later pages are not captured.
  • We save the headline, description, links and the ad assets Google reports with the ad: sitelinks, phone number, promotion and whether an image showed. Images themselves are not stored, other asset types are not shown, and ads saved before assets were recorded show them as not captured.
  • Ads on YouTube, Gmail, Maps, the Display Network and search partner sites are not monitored.
  • Policy screening and landing page captures are limited. Screening is AI-assisted decision support, not a Google decision or legal advice. Captures save page text, not screenshots.

Common questions

Do I need to connect my Google Ads account?

No. We collect the search results for you. You can also connect Google Ads to open reports from your own account on demand. Those reports stay separate from monitoring.

Does an ad on my brand search prove a competitor bid on my brand?

No. Match types, AI Max and Performance Max let ads show on searches beyond the advertiser's keyword. An observation shows that the ad appeared for that search, not which keyword or setting triggered it.

Which Google results pages are checked?

The first page of Google results for each keyword, location and device in your monitoring plan, on the schedule you choose or when you run a check yourself.

Can I see ads from a specific city?

Yes. Choose a whole country or specific cities and regions, such as New York, Chicago or Los Angeles. Your plan sets how many locations each project can monitor.

See who's advertising on your brand today.

Start your 7-day free trial. Cancel anytime.

Start free trialSee plans and pricing

Your privacy choices

We use storage needed for sign-in and your workspace. With your permission, optional analytics and marketing tags can help us understand visits and measure campaigns. Read our Cookies & browser storage notice.