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Google Shopping ads

See which merchants sell on your brand searches.

Sponsored listings put a product, a price and a store in front of shoppers searching for your brand. Ads Lighthouse saves the ones it sees on your monitored Google searches in a dedicated Shopping report.

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What we capture in Shopping

When Shopping is on, each check saves the sponsored product listings shown on Google results for one keyword, location and device. Shopping is its own source, separate from text ads.

Ad formats

  • Sponsored product listings (Shopping ads) shown with Google search results
  • Not the separate Shopping tab, and not free product listings
  • Text ads on the same search stay in Paid results when Google Search is also selected
Illustrative sponsored product listings for a brand search, from fictional merchants, with the fields the Shopping report keeps.

Saved for each listing

Position
Where the product appeared among the listings.
Product title
The product name as the listing showed it.
Price
The price text as it was shown, with its currency.
Merchant
The store named on the listing.
Destination URL
The link behind the listing.
Search context
Search term, country, location, device and time.

Coverage

Countries
Available in 213 countries where Google Search is monitored. Listings appear only where Google shows them.
Locations
A whole country or specific cities and regions from a searchable catalog. 2 to 100 locations per project, depending on the plan.
Devices
Desktop and mobile. The operating system is not recorded for Shopping checks, so Shopping rows show it as unspecified.
Schedules
Once a day, Twice a day, Every 6 hours, Every 4 hours, Every 2 hours, Every hour, Every 30 minutes, Every 15 minutes, up to the most frequent schedule your plan allows, plus on-demand checks.
Depth
The sponsored product listings returned with each search.
Plans
Growth plan and above.

What you can do with it

Plan availability

Taken from the live plan settings.

  • StarterNot included
  • GrowthIncluded
  • ScaleIncluded
  • BusinessIncluded
  • EnterpriseIncluded

Platform notes

  • Google says Shopping ads use Merchant Center product data, not keywords, to decide when to show. Each ad displays a product photo, title, price and store name. They run from Shopping or Performance Max campaigns, and Google may enrich them with landing page content, including text created by Google AI, so a listing's title can differ from the merchant's feed.

    Google Ads Help: About Shopping ads

  • Merchant Center is where businesses upload and manage the product data behind their listings on Google.

    Google Merchant Center Help: Get started with Merchant Center

  • Google's trademarks policy applies to ads on Google and explains how a trademark owner can file a complaint.

    Google Ads policy: Trademarks

Official sources checked on .

What it does not show

  • A saved listing shows what appeared for one search, at one time, place and device. It is not proof of spend, stock, the checkout price or infringement.
  • Only sponsored product listings shown with Google search results are captured. The Shopping tab, free listings and Shopping ads on Bing are not.
  • Google shows product listings only for some searches and markets. A check that finds no listings is saved as zero. A failed capture shows as unavailable, never as zero.
  • Product images are not shown, and the operating system is not recorded.
  • Alerts, Paid results, Keywords and affiliate reports read text ads, not Shopping listings.

Common questions

Which plans include Shopping?

See Plan availability on this page for the plans that include it. You switch Shopping on per project in its monitoring plan.

Does Shopping use extra checks?

Yes. Shopping is a separate source, so each keyword, location and device uses one Shopping check in addition to any Google or Bing search check.

Is this the Google Shopping tab?

No. These are the sponsored product listings that Google shows with ordinary search results. The separate Shopping tab is not checked.

Can I get alerts for Shopping listings?

Not today. Alerts come from text-ad captures. Review Shopping listings in the Shopping report and export them to CSV or Excel.

See who's advertising on your brand today.

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