Help center
Guides for setting up monitoring, reading your reports, managing your team and billing, and understanding what an observation shows.
Browse by topic
Getting started
Create your account, set up your first project and choose the searches, markets and schedule to monitor.
6 articlesMonitoring and reports
Read paid results, keywords and advertisers, filter by date and market, and export tables.
13 articlesAffiliates and brand protection
Identify affiliate IDs in ad destinations, review cases and understand what an observation can show.
7 articlesAlerts
Set up alert rules, choose where they are delivered and review alert history.
2 articlesTeams and accounts
Invite teammates, understand roles and switch between the accounts you belong to.
4 articlesBilling and plans
Plans, the free trial, monthly allowances, plan changes, invoices and cancellation.
7 articlesAccount and security
Passwords, Google sign-in, email verification, your time zone and deleting your account.
4 articlesAPI and AI assistants
Create API keys, read your data from your own tools and connect AI assistants with the MCP server.
2 articlesPrivacy and data
What Ads Lighthouse stores, how optional Google connections work and how to delete data.
4 articles
Popular articles
- Create your first project
A project monitors one brand. Add the brand, its own domain, the market, locations, devices and schedule, then your first keywords.
- What counts as a check
One check is one keyword in one location, on one device, from one source. Learn how to estimate what your setup uses.
- Understand the Paid results report
Paid results lists every advertiser domain observed on your monitored keywords, with ads analyzed, keywords, visibility and segments.
- How the free trial works
New subscriptions start with a 7-day free trial. Nothing is charged during the trial, and you can cancel before it ends.
- Identify affiliate IDs in ad destinations
Tell Ads Lighthouse which URL parameter your affiliate links use, name your partners, and see which IDs appear behind ads.
- Invite teammates
Owners and admins can invite people by email. Invitees join your shared account and use its projects, history and plan.