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Ads Lighthouse

Features

Everything Ads Lighthouse does today.

A complete list of capabilities, grouped by the job they do. Each one is labeled honestly: available, limited, or not available yet.

7-day free trial. Card required, cancel anytime before it ends.

Monitoring coverage

Decide exactly which searches are checked, where, on what device and how often.

  • Google and Bing search ads

    Available

    Paid text ads observed on Google and Bing results for the keywords you monitor.

  • Keyword × location × device

    Available

    Each check is one keyword, location, device and source, so every observation keeps its exact context.

  • Country and city locations

    Available

    Monitor whole countries or specific cities. The number of locations per project depends on your plan.

  • Desktop and mobile

    Available

    Observations carry device and operating system, such as Windows, macOS, Android or iOS.

  • Monitoring schedules

    Available

    Run checks daily, twice a day, or up to every two hours on higher plans. Your plan sets the most frequent schedule.

  • On-demand checks

    Available

    Start a fresh check when you need one. On-demand checks use their own monthly allowance.

  • Shopping product ads

    Available

    Sponsored product listings on Google, with product, merchant, price, destination and position. Growth plan and above.

  • Other engines and marketplaces

    Not available yet

    Yahoo, Amazon, regional engines, social platforms and AI answer surfaces.

Review and drilldowns

Move from an overview to the single ad behind a finding.

  • Overview

    Available

    Paid-ad observations over time beside the top advertiser domains, for the selected project and filters.

  • Paid results explorer

    Available

    Every domain seen on your searches with ads analyzed, keywords and observed visibility, plus segments for affiliate markers, brand mentions, coupon sites and lookalike domains.

    Visibility is the share of your monitored searches that included the domain, not Google impression share.

  • Keyword drilldown

    Available

    For each keyword: the advertisers that appeared, their ads with appearance counts, and history over time.

  • Advertiser drilldown

    Available

    Every saved ad an advertiser ran on your searches, with query, market and observation time beside the creative.

  • Advertiser relationships

    Available

    Label each advertiser as competitor, authorized retailer, reseller, affiliate, marketplace, publisher, coupon site or other.

  • Shared filters

    Available

    Dates, engine, device, operating system, country and location work the same way on every report and carry into exports.

  • Ad copy change history

    Not available yet

    A timeline of how an advertiser's copy changes across your searches.

Affiliate compliance

Connect ads on your brand searches to the partners in your program.

  • Affiliate ID detection

    Available

    Set the URL parameter your program uses and a registry of IDs. Saved Google ad links are matched exactly, and unknown IDs stay visible.

  • Non-compliant affiliate cases

    Available

    Affiliates whose ads used your brand name on a domain you do not own, organized as New, In progress, Resolved or Ignored, with a downloadable report.

  • Affiliate marker heuristic

    Available

    Before you configure a parameter, common affiliate parameters in destination URLs are flagged for review.

  • Redirect-chain tracing

    Not available yet

    Following every hop from the ad click to the final page.

Evidence and context

Keep what was seen together with where and when it was seen.

  • Saved ads with full context

    Available

    Headline, description, advertiser domain, destination URL, search term, engine, location, device and time for every observation.

  • Brand mention detection

    Available

    Ads from domains you do not own that mention your brand are highlighted.

  • Policy screening

    Limited

    An AI-assisted first read of Google ads that mention your brand against Google Ads trademark and misrepresentation policies, with reasons and limitations.

    Decision support only. It is not a Google decision or legal advice.

  • Landing page captures

    Limited

    The text of eligible Google ad destination pages is captured once and stored privately for later analysis.

    Captures are page text, not screenshots, and are not yet browsable in the app.

  • Screenshots and evidence packs

    Not available yet

    Search result screenshots and a portable PDF case file.

  • Automated trademark complaints

    Not available yet

    Submitting complaints to search engines on your behalf.

Team, exports and account

Share the work without sharing passwords or copying spreadsheets.

  • CSV and Excel exports

    Available

    Every data table offers CSV and Excel exports of the rows and columns you see, with your filters applied.

  • Projects per brand

    Available

    Each project monitors one brand with its own domains, keywords, markets and schedule. Your plan sets how many projects you can create.

  • Team accounts

    Available

    Invite teammates as members or admins. Everyone shares the account's projects, plan and history.

    There are no per-project permissions.

  • Personal time zones

    Available

    Dates, report days and schedules follow each person's own time zone.

  • Google Ads and Search Console connections

    Limited

    Optional, read-only connections for separate reports on demand from your own accounts.

    They do not feed the monitoring reports.

  • Alerts

    Available

    Alerts from your monitored searches when a new advertiser appears, an advertiser returns after 30 days away, an ad mentions your brand in its copy, or one of your affiliate IDs is detected. Delivered by email, Slack or webhook.

    Other alert types, such as position or copy changes, are not offered.

  • Public API

    Not available yet

    Programmatic access to your observations.

Start with the searches that matter to your brand.

Create a free account, then start a 7-day trial. Card required, with a reminder email before the first charge. Cancel anytime before the trial ends from Settings > Billing.

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