Proof of concept scorecard
Agree the tasks that decide a purchase before the trial starts, then score each one as met, not met or unresolved with the evidence behind it.
Templates
Free templates for brand search monitoring.
Spreadsheets for running a trial, briefing legal, reporting every week and scoring vendors. Download them as CSV and open them in Excel or Google Sheets.
Templates
These templates work with any monitoring tool. They record your own observations and decisions; they are not a legal form.
Ad observation brief
A one-page handoff that puts the decision request, the exact observation, the advertiser relationship and the known gaps in a fixed order for a legal reviewer.
Weekly brand search report
A one-page weekly report that leads with decisions, states coverage before any count, and defines every number with its numerator, denominator and source.
Vendor scorecard
Score monitoring vendors on what your team verified, with evidence states, weights agreed before the demos and must-haves kept outside the score.
Fill them with real observations
Ads Lighthouse saves every ad with its search, location, device and time, and exports any table to CSV or Excel.