When Brand Auditor may fit better
- You run your affiliate program with Admitad and want monitoring tied to partner keyword rules.
- You want complaint templates built from the collected evidence.
Ads LighthousevsBrand Auditor
Brand Auditor is a paid search monitoring service for brand-bidding fraud and trademark misuse in affiliate programs. Its site links to Admitad's terms. It advertises 24/7 monitoring, automatic evidence collection, keyword rules for partners and ready-to-submit complaint templates.
At a glance
| Tool | Search engines | Most frequent checks | Published price | Free trial | Files takedowns |
|---|---|---|---|---|---|
| Ads Lighthouse | Google and Bing, plus Google Shopping on Growth and above | Every 15 minutes | From $49 per month | 7 days | No |
| Brand Auditor | Not named. Described as all major engines | Described as 24/7 | Not published | Free trial on request | Yes, complaint templates and escalation |
Which tool fits your needs
When Ads Lighthouse may fit better
- You want published prices and a self-service trial.
- You want named engine coverage: Google, Bing and Google Shopping.
- You want alerts by email, Slack or webhook, plus API and MCP access.
Feature comparison
| Topic | Ads Lighthouse | Brand Auditor |
|---|---|---|
| Search engines and channels | Google and Bing search ads, plus Google Shopping product ads on Growth and above. | Described as all major search engines, device types, locations and languages. Specific engines are not named. |
| Check frequency | Daily up to every 15 minutes, depending on plan, at fixed or random times, plus on-demand checks. | Described as continuous 24/7 monitoring with same-day data. |
| Evidence captured | Every ad is saved with its copy, ad assets such as sitelinks, advertiser domain and destination URL, plus the search term, engine, location, device and time. A screenshot of the results page is available for eligible first appearances, and a static landing-page preview when capture succeeds. Previews are rebuilt from saved page content, so they can differ from a live visit. Redirect traces can be downloaded as a standard web archive (WARC) file. Advertiser domains can be looked up in Google's Ads Transparency Center for the advertiser names Google lists, whether Google verified them and their country, using 1 on-demand check per lookup. | Screenshots and tracking links, collected automatically and formatted into complaint templates. |
| Affiliate identification | Reads the affiliate parameter you choose in Google ad links and matches IDs against your affiliate list. Follows the redirect chains of eligible ads from our servers, not from the searcher's location or device. | Reports on publishers using your keywords across partner networks, plus lists of approved and forbidden keywords set in your partner program. |
| Alerts and reporting | Alerts for a new or returning advertiser, a brand mention in ad copy or a detected affiliate ID, by email, Slack or webhook. Reports export to CSV and Excel. MCP server for AI assistants on every plan, and a REST API on Scale and above. | Instant alerts on potential threats. The alert channel is not published. |
| Enforcement and takedowns | Complaint preparation, not filing: a case evidence pack PDF, the fields Google Ads and Microsoft Advertising trademark forms ask for, outreach templates and a filing tracker. You submit on the platform's form; Ads Lighthouse does not file complaints or takedowns for you. | Complaints can be submitted to the relevant channels in seconds. It also describes blocking threats and declining payments for fraudulent sales. |
| Pricing model | Public self-service monthly plans from $49 per month | No prices are published. |
| Trial | 7-day free trial with a reminder email before the first charge. Cancel anytime before it ends from Settings > Billing. | A free trial can be requested by form. The team then contacts you to set it up. |
Pricing compared
Published prices for Ads Lighthouse and Brand Auditor, as listed on each company's official pages on October 13, 2026. Prices are in US dollars. "Custom quote" or "Not published" means the vendor does not list a price.
| Tool and plan | Listed price | Billing | What the plan includes |
|---|---|---|---|
| Ads Lighthouse Starter | $49 per month | Monthly | 20 keywords, 1 project, 2 locations per project, checks up to once a day. |
| Ads Lighthouse Growth | $99 per month | Monthly | 50 keywords, 2 projects, 5 locations per project, checks up to every 6 hours. Google Shopping included. |
| Ads Lighthouse Scale | $299 per month | Monthly | 150 keywords, 5 projects, 12 locations per project, checks up to every 2 hours. Google Shopping included. |
| Ads Lighthouse Business | $599 per month | Monthly | 500 keywords, 10 projects, 25 locations per project, checks up to every hour. Google Shopping included. |
| Ads Lighthouse Enterprise | Custom quote | Agreed with you | Keywords and projects agreed with you, up to 100 locations per project, checks up to every 15 minutes. Google Shopping included. |
| Brand Auditor Brand monitoring | Not published | Not published | Not published. A free trial can be requested. |
Prices and plans change often. Confirm the current price, billing terms and what is included with each vendor before you decide.
Pricing pages checked : Brand Auditor home page. See every Ads Lighthouse plan limit.
Sources
- Brand Auditor home page checked October 13, 2026
How we compare
- We summarize what each vendor states on its own public website. We have not tested their products, and we do not rate quality, accuracy or support.
- Each page lists the pages we read and the date we checked them. Vendors change features and prices often, so confirm the details with them before you decide.
- Our own column describes Ads Lighthouse as it works today, including what it does not do.
- Product and company names belong to their owners. Ads Lighthouse is not affiliated with the vendors listed.
Spotted something out of date? Email [email protected] and we will review it.
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