- Definition
- Ad Rank is the set of values Google uses to decide whether an ad can show and where it appears relative to other ads.
Google describes it as calculated from factors including the bid, ad and landing page quality, Ad Rank thresholds, the competitiveness of the auction, the context of the search and the expected impact of assets.
Because context such as location, device and time is part of the calculation, the same search can show different ads, in a different order, from one moment or place to the next.
How Ads Lighthouse observes it
Each saved ad keeps its position among the ads on that results page, with the location, device and time of the check. Positions describe one observation, not an advertiser's average.
Official sources
Sources checked on .