What it does
- Alerts for a new advertiser, an advertiser observed again after at least 30 days, a brand mention in ad copy, or one of your affiliate IDs.
- Each message names the advertiser, search, engine, device and location, and links to the evidence in Ads Lighthouse.
- Optional restriction of a rule to one search engine, one device or one country.
- One digest instead of many messages when a single check finds more than 10 events for a rule.
Set it up
- In Slack, create an incoming webhook for the channel that should receive alerts and copy its URL.
- In Ads Lighthouse, open Alerts and select Rules.
- Choose the project and event type, then choose Slack as the channel and paste the webhook URL.
- Select Add rule. New events are delivered after the next check.
Limits to know
- Each Slack rule needs its own webhook URL; there is no shared workspace-wide channel.
- Alerts come from monitored Google and Bing text-ad checks. There are no alerts for position or ad copy changes.
- If Slack's answer is lost, the message is not sent again, because Slack cannot recognize a repeat. The alert history shows the outcome.
- Anyone in the channel can read the advertiser domains and ad text in the message.