When to use it
- Evaluating a brand search monitoring tool over two weeks, or over one week with the shorter plan.
- Giving the person who sets up the trial and the person who checks the findings the same acceptance sheet.
- Recording, at the end of the trial, who owns the decision and the conditions for purchase.
What it contains
| Field | What to write |
|---|---|
| Task | One acceptance task, written before day one. |
| Result | Met, not met or unresolved. Use unresolved when only a promise supports it. |
| Evidence | A link, export row or screenshot that shows the result. |
| Notes | Time taken, questions asked and anything still missing. |
Tips
- Add a row for any requirement that would block adoption, such as Bing coverage or affiliate ID detection.
- Record the configuration and the date of any change, so you do not compare different coverage later.
The full guide
A two-week proof of concept for brand search monitoring (with a 7-day version)
These templates work with any monitoring tool. They record your own observations and decisions. They are not legal forms.