When to use it
- Comparing brand search monitoring vendors with one test scenario.
- Recording how you know each answer: verified, demonstrated, described, unavailable or not needed.
- Keeping price fields empty until you have a written quote for the same coverage.
What it contains
| Field | What to write |
|---|---|
| Criterion | What is being scored. |
| What to see | The evidence that answers it. |
| Weight | Agreed before the demos. The example weights add up to 100. |
| Evidence state | Verified, demonstrated, described, unavailable or not needed. |
| Score (0 to 3) | 0 unavailable, 1 described only, 2 demonstrated, 3 verified. |
| Weighted score | Score multiplied by weight. |
| Checked by and date | Who confirmed it and when. |
| Notes | What was shown and anything still open. |
Tips
- A vendor that fails a must-have is out, whatever its score.
- Ask every vendor to show your own scenario, not a generic demo account.
The full guide
A guide explaining this template is coming to the blog.
These templates work with any monitoring tool. They record your own observations and decisions; they are not a legal form.