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Workflows
Practical routines for brand search monitoring: triaging new advertisers, reading observations next to your own ad data, alerts, reports and handoffs.
Affiliate tracking markers in ad URLs: what a URL can and cannot prove
How to read affiliate IDs, UTM tags and click identifiers in search ad destination URLs, what each can and cannot establish, and a three-column review note for affiliate managers.
Read articleWhat to put in a weekly brand-search monitoring report
A reporting structure for stakeholders that explains coverage, observed advertisers, open reviews, and the decisions needed next week.
Read articleAd observations vs Auction Insights and impression share: how to read them together
What Google and Microsoft Advertising auction insights measure, what an external ad observation measures, why their percentages differ, and a simple framework for reporting both without inventing a competitor's spend.
Read articleHow to design brand monitoring alerts that someone can act on
Define the observation, reviewer, context, and closure rule before adding another notification to your marketing team's queue.
Read articleHow to triage a new advertiser without assuming misconduct
A review process for unfamiliar domains that keeps observed facts, advertiser relationships and possible policy issues separate.
Read articleHow to choose brand keywords for search ad monitoring
Build a manageable monitoring list from brand names, product intent, retailer questions, and observed search behavior, with a reason for every query.
Read articleHow to prepare an ad-observation brief for marketing and legal
A practical handoff structure for observed search ads: the original context, known advertiser relationship, open questions, and requested review.
Read articleDesktop, mobile, and location coverage: how to compare brand monitoring tools
Ask vendors for a concrete coverage matrix and observation history so geographic reach and device support have a clear operational meaning.
Read articleOwn domains, subdomains, and retailer sites: a brand monitoring setup guide
Get domain classification right before reading advertiser counts, with a practical checklist for brand sites, local domains, and partner storefronts.
Read articleA competitor ad copy monitoring workflow your PPC team can use each week
Turn observed competitor messaging into a focused creative review, with comparable search context and test ideas your team can evaluate.
Read articleHow to monitor authorized retailers and resellers in brand search
Build a retailer review process around known relationships, actual ad wording, and market-specific permissions without treating every appearance as a problem.
Read articleBrand mentions or suspected ad hijacking? A review workflow for search ads
Separate what an ad actually shows from what still needs checking, using a review process that respects legitimate retailers and partners.
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