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Buying guides
How to choose, price and test a brand search monitoring tool: questions for vendors, proof-of-concept plans, scorecards and switching without losing history.
How to compare brand-monitoring pricing using the coverage you need
Turn keywords, locations, devices and cadence into a consistent buying brief, then compare quotes without guessing vendor prices.
Read articleHow to switch brand monitoring vendors without losing your history
A step-by-step plan for changing brand search monitoring vendors: inventory, archive exports, map field and metric definitions, run an overlap and annotate the change in reports.
Read article12 questions to ask a brand search monitoring vendor before you buy
Send these 12 questions before any brand monitoring demo. They test check volume, coverage, timestamps, failed checks, metrics, permissions, exit terms and what drives cost.
Read articleHow an in-house SEM team should choose brand search monitoring
A step-by-step buying guide for in-house SEM teams: define decisions, size keyword, location and device coverage, estimate checks, and run a trial your analysts can judge.
Read articleBrand monitoring tools for affiliate-program managers: what to evaluate
A practical shortlist for affiliate teams, with checks for partner identification, search coverage, review workflows and fair handling of uncertain findings.
Read articlePaid-search monitoring tools for agencies: a shortlist and a buying checklist
Compare Adthena, Bluepear, BrandVerity, The Search Monitor and AdPolice against the practical demands of managing client brand searches.
Read article6 brand bidding monitoring tools to evaluate
A practical shortlist for SEM teams comparing brand search monitoring, affiliate investigation and complaint workflows, with questions to take into each demo.
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