Non-compliant affiliates is a review queue. An affiliate appears here when at least one of its ads used your brand name in its ad copy. The identifier may sit in the ad's destination or in one of its sitelinks, and the ad may point at your own site: that is how an affiliate link usually works, so it is not a reason to leave the ad out.
This report needs affiliate identification. If you have not set it up, the page asks you to add your affiliate parameter first. See Identify affiliate IDs in ad destinations.
Work through cases
- In the sidebar, open Brand protection, then Affiliate compliance. New cases start in the New tab.
- Review the ads, advertiser, countries and last found date for each affiliate.
- Use Move to to set the case to In progress, Resolved or Ignored. The tabs show how many cases are in each state.
- Select Download report on a row to save that affiliate's ads as a file you can send to your affiliate network or partner manager.
A Hijack badge marks ads that used your brand name on a domain you do not own. Treat each case as a lead to investigate with your partner, not as a final finding.