- Definition
- Location targeting lets advertisers show ads to people in, or interested in, chosen countries, regions or cities.
Google explains that it uses signals such as IP address, device location and searches, and that accuracy cannot be guaranteed in every situation. Advertisers can also choose between presence and interest options.
This is why the same brand search can show different advertisers in Denver and in Atlanta, and why a location in an observation is context rather than proof of how a campaign was targeted.
How Ads Lighthouse observes it
Each project monitors the countries and cities you choose, on desktop and mobile. Every observation keeps its location, so reports can be filtered by country and location.
Official sources
Sources checked on .