Search ads change by place and device. Monitoring several locations and both devices gives a fuller picture, but every combination uses its own check.
Locations
- Choose the whole country, for example All United States, or specific cities and regions such as New York or San Francisco.
- Suggested locations are a starting list, not a ranking of popularity. Search for any other city or region by name.
- Your plan sets how many locations each project can monitor.
Devices and operating systems
Choose Desktop, Mobile or both. Reports can also be filtered by operating system: Windows and macOS for desktop, iOS and Android for mobile. When you run a single-keyword check for one device and operating system, iOS and Android are requested separately and each uses its own check.
How it adds up
One check covers one keyword, one location, one device and one source. For example, 10 keywords in 2 locations on desktop and mobile, on Google only, use 40 checks per run. See What counts as a check.
- To change locations or devices later, open Project settings.
- Select Edit monitoring plan.
- Review the forecast, then select Save monitoring plan.