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Spot brand mentions, coupon sites and lookalike domains

Paid results segments highlight ads that mention your brand, coupon and deals sites, and domains that resemble yours.

Updated

Segments in Paid results group advertiser domains by patterns in what was observed. They help you find the ads most worth reviewing first.

  • Mentions your brand: the ad copy includes your brand name.
  • Affiliate sites: the destination carries an affiliate marker or, when configured, one of your affiliate IDs.
  • Coupon sites: the domain or ad looks like a coupon or deals site.
  • Lookalike domains: the domain resembles your own domain or brand name.

A domain can match several segments. Segments are separate from the relationship labels your team assigns under Advertisers, so an authorized retailer that mentions your brand still appears under Mentions your brand.

A segment is based on patterns and can include false positives. It does not establish a violation.

  • Understand the Paid results report

    Paid results lists every advertiser domain observed on your monitored keywords, with ads analyzed, keywords, visibility and segments.

  • Classify advertisers

    Record each advertiser's relationship to your brand, such as competitor, authorized retailer or affiliate, and review its ad history.

  • What an observation can and cannot show

    An observed ad records one search at one time and place. Learn how to use it as evidence without overstating it.

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