Each case page has a Take action area with three actions. Nothing is filed or sent for you: you download, copy and submit on your side, then record what you did on the case so your team can see it.
Download an evidence pack
The evidence pack is a PDF of the case for your legal team, an affiliate network or a platform complaint. It has the case summary, each observation (search term, engine, location, device and local time with your time zone named, ad copy, display and destination URLs, affiliate parameters and the redirect chain when one was traced), results-page screenshots and landing previews when they exist, the case history and notes, and a note on what an observation can and cannot show.
- It lists the 100 newest observations and says how many were left out. Pictures are added for the 10 newest, reduced in size.
- When a picture does not exist, the pack says so instead of leaving a gap.
- Creating it again without changes to the case returns the same file. After a new observation, note or filing, a new pack is made.
- Packs are kept for 7 days, like PDF reports.
Prepare a trademark complaint
- Add your trademark details once per project in Project settings > Trademark details: the mark, registration numbers and offices, the owner and an authorized contact.
- On the case, choose Google Ads or Microsoft Advertising under Prepare complaint.
- Open the official form from the page and copy each field into it. Attach or keep the evidence pack.
- After you submit, record the filing with the date and the reference number the platform gave you.
- When the platform replies, update the outcome: pending, ad removed, rejected or withdrawn.
Google Ads and Microsoft Advertising do not offer a way to file trademark complaints automatically, so you always submit on their own forms. The package uses only observations on that platform's search engine: Google for Google Ads, Bing for Microsoft Advertising.
Write to the partner or advertiser
Write a message gives you a subject and text from your templates, filled with the case: the advertiser domain, the affiliate ID, the dates seen, the number of observations and the newest examples. Copy it, or open it in your email app, and send it from your own email. Then record that you sent it.
Edit the templates in Settings > Outreach templates. There are defaults for a first notice, a reminder and a final notice, for affiliates and for other advertisers, and you can add your own.
A case is a lead for review. The pack, complaint package and messages describe what was observed; whether it supports a complaint is for you and your counsel to decide.