Paid results is the main table for answering who advertises on your brand searches. Each row is an advertiser domain seen in the ads of your project's checks.
Columns
- Domain: the advertiser domain shown in the ad. Your own domains are labeled Your domain.
- Advertiser: the name you recorded for this domain under Advertisers. It is your own label, not a verified company registration.
- Ads analyzed: ad appearances for this domain in the current selection.
- Keywords: how many of your monitored keywords showed an ad from this domain.
- Visibility: the share of observations in the current selection where this domain ran an ad. It describes your sample, not Google impression share.
- Affiliates: distinct affiliate IDs found in the destination URLs, when affiliate identification is set up.
- Countries and Last found: where and when the domain was last observed.
Segments
Tabs above the table narrow the list to Affiliate sites, Mentions your brand, Coupon sites or Lookalike domains. Segments read the observed ad copy, domain and destination URL. A domain can belong to more than one segment, and a segment is a reason to look closer, not a finding of wrongdoing.
Open the ads behind a domain
Select View ads on a row to see the saved ads for that domain across your keywords, with the keyword, time, location, device and destination of each one. Back to advertisers returns to the table with your filters kept.