Many affiliate programs add a partner ID to the landing page URL, for example ?affiliate_id=Partner42. When you tell Ads Lighthouse the parameter name, it reads that value from the destination of every saved Google ad in your project.
Set up affiliate identification
- Open Project settings and go to Affiliate identification.
- In Affiliate query parameter, enter the parameter name only, such as affiliate_id. Names are case-sensitive.
- Optionally fill the Affiliate directory with each Affiliate ID and a name you recognize. Select Add affiliate for more rows.
- Save. Results update right away from ads you already have. No new checks are used.
Read the Affiliate IDs report
- Each row is an ID observed in your saved Google ad URLs, with the number of observations, advertiser domains, keywords, first and last dates, and example URLs.
- IDs that are not in your directory appear as Unknown affiliate ID, with the value kept so you can identify it later.
- IDs match exactly, including upper and lower case: Partner42 and partner42 are different IDs.
- Leave the parameter blank to turn identification off. Your directory stays saved.
An ID in a URL shows that the parameter was present. IDs can be copied, reused or misconfigured, so a match does not prove who placed the ad, whether a commission was paid, or that a rule was broken.