Monitoring and reports

The Overview page summarizes checks, paid ads observed and the top advertiser domains for the selected project and period.

Paid results lists every advertiser domain observed on your monitored keywords, with ads analyzed, keywords, visibility and segments.

Keywords lists your monitored searches with their paid ad counts. Open a keyword to see its advertisers, ads and check history.

Record each advertiser's relationship to your brand, such as competitor, authorized retailer or affiliate, and review its ad history.

Advertiser history shows how often a domain appeared in your checks, when and where it appeared, when it came back, and how its ad copy changed.

Look up an advertiser domain in Google's Ads Transparency Center: the advertisers Google lists, their verified names, countries and when their ads ran.

On Growth and higher plans, Shopping shows sponsored product listings observed on your monitored keywords.

Narrow any report by date range, search engine, device, operating system, country and location, and share the filtered view by link. Changing filters never uses checks.

Dates, times and report days follow your personal time zone. Monthly allowances always reset in UTC.

Every data table has an Export table menu in its upper-right corner. Exports contain the rows and columns you see.

Generate a PDF of a project's observations for a date range and filters, ready to forward to marketing or legal colleagues.

Put your agency name, logo, color and contact details on PDF reports and evidence packs for clients, with no mention of Ads Lighthouse in the file.

Open an ad to inspect its landing page, UTM values, click identifiers, original URL and ad assets, and learn what they can and cannot tell you.