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Monitoring and reports
Read paid results, keywords and advertisers, filter by date and market, and export tables.
- Read the project overview
The Overview page summarizes checks, paid ads observed and the top advertiser domains for the selected project and period.
- Understand the Paid results report
Paid results lists every advertiser domain observed on your monitored keywords, with ads analyzed, keywords, visibility and segments.
- Review results by keyword
Keywords lists your monitored searches with their paid ad counts. Open a keyword to see its advertisers, ads and check history.
- Classify advertisers
Record each advertiser's relationship to your brand, such as competitor, authorized retailer or affiliate, and review its ad history.
- Monitor Shopping ads
On Growth and higher plans, Shopping shows sponsored product listings observed on your monitored keywords.
- Filter reports and choose a date range
Narrow any report by date range, search engine, device, operating system, country and location, and share the filtered view by link. Changing filters never uses checks.
- Set your time zone
Dates, times and report days follow your personal time zone. Monthly allowances always reset in UTC.
- Export tables to CSV or Excel
Every data table has an Export table menu in its upper-right corner. Exports contain the rows and columns you see.
- Read ad destinations and UTM tags
Open an ad to inspect its landing page, UTM values, click identifiers and original URL, and learn what they can and cannot tell you.