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Affiliates and brand protection
Identify affiliate IDs in ad destinations, review cases and understand what an observation can show.
- Identify affiliate IDs in ad destinations
Tell Ads Lighthouse which URL parameter your affiliate links use, name your partners, and see which IDs appear behind ads.
- Review non-compliant affiliates
Find affiliate IDs whose ads used your brand name, then track each case from New to Resolved.
- Trace an ad's redirect chain
Follow a saved ad destination hop by hop from our servers to see status codes, the final page and affiliate IDs present in the chain, and download it as a web archive.
- Enforce your policy with rules and cases
Declare the rules your partners must follow, such as no bidding on your brand or no forbidden promo codes, and work each advertiser that breaks one as a case.
- What an observation can and cannot show
An observed ad records one search at one time and place. Learn how to use it as evidence without overstating it.
- Act on a case: evidence packs, complaints and outreach
Download a case's evidence pack, prepare a trademark complaint for Google Ads or Microsoft Advertising, write to the partner and track what you did.
- Spot brand mentions, coupon sites and lookalike domains
Paid results segments highlight ads that mention your brand, coupon and deals sites, and domains that resemble yours.