A schedule tells Ads Lighthouse how often to check every active keyword in your project. Scheduled checks use your scheduled allowance, which is separate from on-demand checks.
Available frequencies
- Once a day: a steady baseline for ongoing brand monitoring.
- Twice a day: captures morning and evening changes.
- Every 6 hours: four observations a day.
- Every 4 hours: six observations a day.
- Every 2 hours: twelve observations a day, for searches where timing matters.
- Manual only: no automatic schedule. Run checks from Keywords when you need them.
Each plan sets the most frequent schedule it allows. Once a day is available on every plan; the plan comparison in Plans and limits shows the most frequent schedule for each plan.
Change the schedule
- Open Project settings and select Edit monitoring plan.
- Choose a new Frequency and review the forecast of scheduled checks for a 31-day month.
- Select Save monitoring plan. If the new schedule would exceed your allowance, the form tells you before saving.
To confirm that scheduled checks ran, open Activities under Project Settings in the sidebar. It lists recent job runs and their status.