Advertisers lists the other domains observed in ads across your monitored searches. You can label each one so your team reads results the same way.
Relationship labels
- Competitor
- Authorized retailer
- Affiliate
- Reseller
- Marketplace
- Publisher / comparison site
- Coupon / deals site
- Other, or Unclassified until you decide
- On the Overview, select a domain under Top advertiser domains, then select All advertisers.
- Find the domain and choose a value in its Relationship menu. The label saves right away.
- Select History to review that advertiser's presence, schedule, heatmap, markets and ad copy over time.
Labels are your team's own classification and do not change the observed data. Appearing in a search is not a problem by itself.