Advertisers lists the other domains observed in ads across your monitored searches. You can label each one so your team reads results the same way.
Relationship labels
- Competitor
- Authorized retailer
- Affiliate
- Reseller
- Marketplace
- Publisher / comparison site
- Coupon / deals site
- Other, or Unclassified until you decide
- Open Advertisers in the sidebar.
- Find the domain and choose a value in its Relationship menu. The label saves right away.
- Select History to review that advertiser's ads, with the search, time, location and device of each observation.
Labels are your team's own classification. Appearing in a search does not by itself indicate a problem, and a label does not change the observed data.