Overview is the first page of each project. It answers two questions for the period you choose: how many paid ads were observed, and which domains showed them most often.
What each figure means
- Active monitored keywords: keywords currently included in checks. This is your configuration, not a filtered result.
- Checks: completed checks in the period and filters.
- Paid ads observed: ad appearances saved in those checks. An ad that appears in several checks is counted each time.
- Advertiser domains: distinct domains that showed at least one ad.
Paid ads over time shows only dates with completed checks, so a gap means there were no checks that day, not zero ads. Top advertiser domains ranks domains by paid ad appearances; select a domain to open its ads.
Until your project is fully set up, Overview opens with a setup guide: add keywords, run your first check, schedule checks, create an alert and set up affiliate tracking. Each step is checked off when you complete it. To hide the guide for good, use its close button.