Overview is the first page of each project. It answers two questions for the period you choose: how many paid ads were observed, and which domains showed them most often.
What each figure means
- Active monitored keywords: keywords currently included in checks. This is your configuration, not a filtered result.
- Checks: completed checks in the period and filters.
- Paid ads observed: ad appearances saved in those checks. An ad that appears in several checks is counted each time.
- Advertiser domains: distinct domains that showed at least one ad.
Paid ads over time shows only dates with completed checks, so a gap means there were no checks that day, not zero ads. Top advertiser domains ranks domains by paid ad appearances; select a domain to open its ads.
Until your project is fully set up, Overview also shows a Monitoring setup checklist: choose keywords, run your first check and set a schedule.